Category: Marketing
Singapore – Veeam Software, a US-based information technology company backed by Insight Partners, has appointed Milk & Honey PR in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ) following a competitive pitch. Veeam provides data resilience solutions designed to protect...
Manila, Philippines — Philippine Airlines has appointed positive change agency Think HQ as its Australian agency partner following a competitive pitch. Under the partnership, Think HQ will lead a dual-focused marketing campaign aimed at positioning the Philippines as a key destination for Australian...
She will lead the Ogilvy Network ANZ across its full range of capabilities, including advertising, PR, social and influencer, customer engagement, consulting, and health.
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of fun to produce aisles around the world. Ahead of the film’s November 26, 2025 release, over 500 million co-branded banana stickers and pineapple tags are popping up...
Indonesia – Bel Group has acquired a 22.5% minority stake in Indonesia’s cheese manufacturer Mulia Boga Raya (MBR), a subsidiary of snacks and beverages manufacturing giant Garudafood Group. With this transaction, Bel becomes a joint controlling shareholder of MBR alongside Garudafood, which remains...
United Kingdom – This Halloween, the worlds of soft drinks and scares collide as Fanta® teams up with Universal Pictures and Blumhouse in a global collaboration that brings together four horror icons for the first time—Chucky, Freddy Fazbear, The Grabber, and M3gan. Bound by one irresistible craving,...
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
Manila, Philippines — UAE-based premium supermarket chain Spinneys has entered into a strategic partnership with Ayala Corporation to open stores in the Philippines, marking Spinneys’ first expansion outside the Gulf Cooperation Council (GCC) region. The partnership aims to establish premium grocery...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to its remit from October 2025. The expanded mandate positions dentsu to deliver a fully connected brand experience for 100PLUS across...
The move marks what the bank describes as a renewed focus on supporting clients and family offices in managing inter-generational wealth transfer.
