Category: Marketing
Manila, Philippines— Following a strong debut in the Philippine market, international milk tea chain CHAGEE launches its limited-edition ‘Bes-Tea’ plushies until October 7. The promo ran on October 3, where customers could add ₱299 to every purchase of a large BO·YA Jasmine Green Milk Tea or Da Hong...
According to the company, it positions MLC as a brand supporting Australians at every stage of their financial journey.
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink, co-founder and managing director at Netlink World Indonesia, shares how he leads the team towards efficient team-building before...
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
As part of the celebration, PropertyGuru property agents can fast-track their redemption by showing their logged-in AgentNet account, allowing them to participate alongside the public in recognition of their role in helping Singaporeans find homes and build communities.
Mumbai, India— Watertec India has appointed PHD India, part of the Omnicom Media Group, to oversee its integrated media mandate following a competitive multi-agency pitch. Under the new partnership, PHD India will manage Watertec’s media strategy, planning, and buying from its Mumbai office. The agency...
The launch comes as influencer marketing continues to expand rapidly in the region, which now counts more than 3.2 billion active social media users.
India — Traditional Indian sweets brand LAL has launched its new Diwali campaign, ‘Is Diwali Banaye Har Rishte Ko Khaas’, which highlights the spirit of togetherness and kindness that defines the festive season. Conceptualised by Zero Followers, the campaign film is set in a lively family home preparing...
Singapore – Singapore’s media landscape has seen a bold bloom with Stellar Ace, the nation’s largest Out-of-Home (OOH) media firm, planting a 3D Rooftop Bus Shelter in collaboration with Gardens by the Bay. The striking installation is strategically located outside The Heeren at the...
Thailand – Digital travel platform Agoda has introduced the “Agoda Ambassador Program,” a new initiative aimed at deepening partnerships with travel creators on social media and boosting bookings through creator-driven engagement. Through the program, participating creators will receive unique promo...
