Category: Marketing
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
To bolster its direct-to-consumer strategy, Levi Strauss & Co. has appointed commercial leader Jude Celedin as the new general manager for the Australia and New Zealand (ANZ) market.
THE COMMUNE, a premier lifestyle mall in Johor, has announced a strategic partnership with EU Holidays, a travel agency in Singapore. This collaboration aims to enhance shopping and travel experiences between Singapore and Johor.
As customer expectations continue to evolve, adopting these strategies is imperative for businesses aiming to stay ahead and create lasting, meaningful relationships with their clientele.
For our latest E-Commerce Marketing Series interview, we recently spoke with Esther Chan, director of marketing at Love, Bonito to learn more about why a well-executed e-commerce marketing strategy is no longer optional but a critical component for success and growth in the retail industry.
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA.
fter its acquisition by Bain Capital, Adani Group’s Adani Capital and Adani Housing Finance enlisted Conran Design Mumbai, a Havas-owned brand and design consultancy, to spearhead the rebranding to Tyger Capital and Tyger Home Finance.
The launch of the campaign coincides with the launch of Baker Boy’s new single ‘KING’, which features in the TVC. This is the second time 72andSunny, Google and Baker Boy have collaborated in an advertising campaign.
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
Google Play has teamed up with DDB Group Singapore to launch its new ‘Protect Your Play’ campaign that urges Indonesian gamers to stay vigilant against hidden cyber threats in online gaming.
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