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Category: Marketing

Pedestrian Group to cease licensing overseas titles following job cuts
Pedestrian Group to cease licensing overseas titles following job cuts
Posted on July 9, 2024
by MARKETECH APAC
Rowley also blamed the licence partners facing financial headwinds and instability in the corporate world, as well as the overall decline of the advertising market and the rise of social media platforms for news.
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Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Posted on July 8, 2024
by Brandon Yulolo
As the incumbent for the past decade, Merkle Singapore will now continue the Royal Brunei Airline's remit for another three years.
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MARKETECH APAC returns to SG for “Customer Marketing Asia 2024” conference; to explore dynamic landscape of customer marketing
MARKETECH APAC's inaugural “Customer Marketing Asia 2024” conference in SG to explore dynamic landscape of customer marketing
Posted on July 8, 2024
by MARKETECH APAC
MARKETECH APAC is making its return to Singapore for its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena, and will bring together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer...
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Restaurant Brands International announces new investment to drive growth in China
Restaurant Brands International announces new investment to drive growth in China
Posted on July 8, 2024
by MARKETECH APAC
The two transactions reflect RBI's confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI's total amount of capital outlay will be up to US$45m for the two transactions.
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watsons-airplane-launch
Watsons Malaysia soars high on first-ever branded airplane launch with AirAsia for 30th anniversary celebration
Posted on July 8, 2024
by Aliza Carmona
To celebrate its 30th anniversary, Watsons Malaysia has launched its first-ever branded airplane in collaboration with AirAsia, taking its health and beauty offerings to the skies.
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rebel transforms lives through sport in latest campaign via The Monkeys
rebel transforms lives through sport in latest campaign via The Monkeys
Posted on July 8, 2024
by Brandon Yulolo
Building on the ‘Sport Is Calling’ brand platform established in 2020, the campaign features the incredible journeys of Australians whose lives have been radically transformed by sport.
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Dare to catch Yamaha’s new motorcycle models in new campaign with Dentsu Creative Philippines
Dare to catch Yamaha’s new motorcycle models in new campaign with Dentsu Creative Philippines
Posted on July 8, 2024
by MARKETECH APAC
To highlight the speeds that the two motorcycles are capable of, the agency worked on a series of commercials that viewers would have trouble keeping up with, staying true to its tagline, ‘Live to be Chased.’
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Suzuki Indonesia appoints Moonfolks to handle creative brand mandate
Suzuki Indonesia appoints Moonfolks to handle creative brand mandate
Posted on July 5, 2024
by MARKETECH APAC
The mandate involves a defined scope to support marketing efforts of Suzuki brands in Indonesia, but also engagement on integrated campaigns for specific brands and new product launches from time to time.
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Starbucks
Starbucks launches first community store in Hong Kong, dedicated to providing opportunities for the youth
Posted on July 5, 2024
by MARKETECH APAC
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community...
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Aleph Group completes acquisition of Entravision Global Partners
Aleph Group completes acquisition of Entravision Global Partners
Posted on July 5, 2024
by MARKETECH APAC
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
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