Category: Marketing
Singapore – Global software company monday.com has rolled out its first-ever 360-degree brand campaign in Singapore, marking the opening of its new Southeast Asia regional hub. Amid rising AI anxiety, the campaign puts monday.com’s AI-powered digital worker, monday sidekick, at centre stage—showing how...
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
Singapore – Eagle Eye, a leading SaaS and AI technology company delivering loyalty, personalised promotions and omnichannel marketing solutions, has launched Smart Rewards—a real-time loyalty, incentive and customer engagement solution within its Smart Checkout suite. The platform enables retailers to...
New York City, United States – South Korea’s instant noodle powerhouse Nongshim is turning up the heat with its global tie-in celebrating Netflix and Sony’s animated sensation KPop Demon Hunters. Riding the film’s worldwide popularity, the brand earlier rolled out a limited-edition range starring...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
Mumbai, India— Creative industry veteran Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication, technology, and production agency in India. The agency aims to cater to founders, chief marketing officers, and chief executive officers seeking growth through brand...
Bengaluru, India — KRAFTON India has introduced a new in-game feature in ‘Battlegrounds Mobile India’ (BGMI), a digital stepwell inspired by one of India’s most distinctive architectural traditions. The update integrates cultural heritage into the gaming experience, offering players a detailed and interactive...
Australia — Tetley Tea Australia has partnered with Breast Cancer Network Australia (BCNA) and creative agency Showpony to launch ‘The Uncomfortable Cup’, a nationwide campaign encouraging Australians to talk more openly about breast cancer and the importance of early detection. Timed to coincide with...
