Category: Marketing
The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
India — Hashtag Orange, an integrated marketing agency, has appointed Dr. Anirban Chaudhuri as its new chief strategy officer, aiming to strengthen its strategic and integrated growth capabilities. Dr. Chaudhuri brings with him more than 26 years of experience across brand strategy, integrated marketing...
In his new role, Lubar will report directly to Bauer, who will transition to the role of executive founder. To support its expansion, Fundamentalco has brought on Quilvest Capital Partners as a strategic capital partner.
Manila, Philippines — The Philippines continues to see strong digital adoption as it heads into 2026, with the majority of its population now online and active on social media. Data from multiple sources, including Kepios and GSMA Intelligence, show that as of late 2025, the country had 137 million cellular...
Sydney, Australia – Petal & Pup has unveiled its new summer collection at Bondi Beach through an immersive pop-up activation developed by Curious Nation. Launched on November 18, the ‘Petal & Pup Presents: Passport to Summer’ experience marked the agency’s first collaboration with the Brisbane-headquartered...
The agency said the move strengthens its strategic and creative capabilities across its regional operations.
Thailand – Heinz, in collaboration with BBDO Bangkok and BBDO Guerrero, has unveiled its first regional campaign, inviting Southeast Asians to pause and savour the taste that makes every celebration worth the wait. Launched simultaneously in Thailand and the Philippines, the campaign marks a milestone...
Mumbai, India — Stanley has rolled out a high-impact out-of-home (OOH) campaign executed by MOMS, the outdoor specialist unit of Madison World, to feature a giant screwdriver breaking through a billboard as part of the brand’s ‘Seriously Strong Screwdrivers’ initiative. The installation is also intended...
Hong Kong – Cathay has partnered with Leo Hong Kong to transform the West Bridge of Kai Tak Sports Park—once the site of the former Kai Tak Airport runway—into an immersive audio-visual installation highlighting the airline’s historic ‘take-offs’ and its evolution over the decades. The aviation-themed...
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