Category: Marketing
The renewed partnership is centered on continued collaboration to strengthen KFC’s cultural presence and brand connection among Thai consumers.
Jakarta, Indonesia – Oreo is giving its iconic “Twist, Lick, Dunk” ritual a bold pop remix, teaming up with K-pop sensation BABYMONSTER for a campaign that moves to a whole new rhythm. Aptly titled “The Taste That Makes You Dance,” the collaboration turns the world’s favourite cookie into a cultural...
In late 2023, Pertamina Enduro, the lubricant brand of PT Pertamina Lubricants, entered a landmark sponsorship with the VR46 Racing Team, led by MotoGP legend Valentino Rossi. The partnership presented an unprecedented opportunity for a homegrown Indonesian brand to compete for attention on one of the...
Singapore – Global firm Weber Shandwick has unveiled a refreshed leadership structure and new creative muscle across Asia Pacific, marking another leap in the global communications agency’s earned-first evolution. Corbin Hsieh has been appointed as head of Weber Create and Consumer Practice, APAC. ...
Malaysia – International private healthcare group IHH Healthcare has partnered with brand consultancy Landor to unveil a refreshed corporate identity that unites its portfolio of hospital brands under a single, future-ready global brand. The new identity was unveiled during IHH Healthcare’s inaugural...
Singapore – Global art toy giant Pop Mart is bringing its world-first Pop Land theme park in Singapore. Recently announced on Instagram, the theme park will make its overseas debut through a limited-time pop-up at Bugis+ from October 15 to 26, 2025. Transforming the Level 2 Atrium into a pastel dreamscape,...
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
Singapore – The Bank of the Philippine Islands (BPI) has reached a new milestone with the opening of BPI Wealth Singapore, a wholly owned subsidiary at the heart of Marina Bay. The launch marks BPI’s expansion across Asia and its commitment to giving Filipino and regional clients access to one...
Bennett brings with him extensive international experience in strategic planning and brand storytelling.
