Category: Marketing
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
The campaign extends beyond the film, with in-store activations designed to enhance customer experience through themed retail displays and giveaways.
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools have pushed brands to rethink how they approach performance, growth, and omnichannel engagement. From automation and retail media to...
USA – Samsung Electronics, in partnership with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York, has rolled out a Hangeul Day art initiative that fuses Korean culture, innovative technology, and interactive art experiences. Called “Hangeul Truck”, the open-air...
The campaign highlights ALDI’s range of affordable, high-quality festive products as the centrepiece of moments that define the holiday period — from going back for seconds to opening the chocolates before midday.
