Category: Marketing
It features Cummins facing off against various versions of himself, each sporting an iconic moustache from cricket history, including those of Merv Hughes, David Boon, and Travis Head.
Singapore — New consumer data from Mintel suggests that by 2030, individuals will reject traditional age expectations, prioritise emotional fulfilment amid digital isolation, and demand greater autonomy over the technologies that shape their daily lives. According to the report, traditional ideas of...
Singapore – The world’s digital population has reached a new milestone as the latest report from Digital 2026 shows global internet users have exceeded six billion, while social media user identities total 5.66 billion—equivalent to nearly 69% of the world’s population. The study notes that internet...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness. The campaign invites travellers to discover...
While in-house teams offer advantages such as institutional knowledge, long-term consistency, and agility, many companies have identified challenges in maintaining inspiration and accessing senior creative mentorship without diluting focus on core operations.
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
The agreement, signed between iKala Media Interactive Inc., a member of the iKala Group, and REECH, will be implemented and promoted locally by iKala Japan, the group’s independent legal entity in the country.
Clift, who joined UM in 2016, has built a reputation for providing innovative, client-focused solutions across both digital and traditional media. His background spans account management, media planning and buying, and client communications.
Bangkok, Thailand – Naples-grown and Michelin-starred L’Antica Pizzeria Da Michele is opening its newest branch in Bangkok. The move marks the second Southeast Asian outpost for the 150-year-old Italian institution, famed as “the sacred temple of pizza,” and signals a thoughtful expansion led by co-owner...
