Category: Marketing
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
Tokyo, Japan – Hakuhodo Inc. has appointed Third Domingo as APAC chief creative officer of Hakuhodo International, effective immediately. Domingo, founder and chairman of IdeasXMachina and director and creative chief of Hakuhodo International Philippines, will now oversee creative leadership across...
Philippines – MARKETECH APAC has officially announced the finalists for the NEXT Awards Asia-Pacific 2025, bringing together standout work and innovation across brands, agencies, teams, and martech companies in the region. Now in its latest edition, the NEXT Awards continues its mission of spotlighting...
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
Singapore – Amazon has launched real-world product sales on Roblox for the first time through a new shoppable gaming experience created by The Gang in partnership with Amazon’s in-house creative team. The “Amazon Holiday Gift Shop” pop-up enables US players aged 18 and above to purchase physical...
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Manila, Philippines – Jollibee has rolled out its latest Christmas campaign, “Buo ang Saya ng Pasko”, presenting a broader and more contemporary view of the Filipino family during the holiday season. The new film features a series of vignettes designed to reflect the changing realities of Filipino life,...
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Mumbai, India — Hello Kitty is set to introduce a limited-edition skincare line in collaboration with Moody Skincare, marking a new expansion of the character’s presence in India’s beauty market. The partnership brings together Moody’s science-based formulations and the pop icon’s recognisable design...
Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity....
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