Category: Marketing
India — Open-footwear brand Chupps Footwear has unveiled what it calls the country’s first biodegradable billboard in Bandra, Mumbai, as part of its new sustainability-driven campaign. The installation, conceptualised by INTO Creative, marks the launch of Chupps’ new range of 100% biodegradable sliders....
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
Watsons is now introducing JCprogram to Thailand and Malaysia, markets the company identifies as having strong potential in the aesthetic beauty sector.
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across key markets. With more than 20 years of experience in marketing and entrepreneurship, he brings a unique founder-first mindset to the...
India — Bergner India has launched two new films under its festive campaign ‘Pyaar, Parivaar, aur Bergner’, celebrating the emotional connection between food, family, and Indian festivities. The campaign features two complementary narratives: ‘Cooker ki Seeti’ and ‘Diwali Ki Safai’, both depicting how...
Indonesia – Telkom and WPP Media Indonesia have signed a Letter of Intent (LoI) to formalise a strategic collaboration aimed at driving innovation in data-driven advertising and enhancing the value of Indonesia’s digital advertising ecosystem. Under the partnership, both parties will jointly develop...
Woolworths will remain the naming rights sponsor of the Woolworths Cricket Blast program for children.
Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life as art therapy tools for mental health patients. Instead of discarding over 8.7 million baht worth of unused products, L’Oréal repurposed them...
