Category: Marketing
YDM Thailand Group has appointed Anuwat Nitipanont as chief creative officer, where he will spearhead creative initiatives for both FCB Bangkok and MullenLowe Bangkok.
McDonald’s launches AI-powered ‘BootPursuit Challenge; campaign via DDB Sydney, Mango Communications
Those who want to enter must buy some Chicken McNuggets and locate one in the shape of a boot. They then scan the QR code on their pack after grabbing a McNugget. To access the entry form and scan the correct morsel, users can use the phone's camera to use the scanner app. This promotion is the first...
His appointment reinforces Assembly's commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.
The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. The Supreme brand runs a digital-first business and 17 stores in the U.S., Asia and Europe. The sale of Supreme is expected to be dilutive to VF’s earnings per share in fiscal...
Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path to...
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
