Category: Marketing
Singapore — METT Singapore has officially opened its doors at Fort Canning Park, introducing a new addition to the city’s hospitality scene. To mark its launch, the hotel released a short film titled ‘Simply Magnetic’, featuring a sunbed and pool umbrella as its central characters in a light-hearted...
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
Manila, Philippines — A new short film titled ‘Sayang Ka? No, I’m Worth It’ has been released across YouTube, TikTok, and Facebook by L’Oréal Paris Philippines, encouraging audiences to rethink societal expectations surrounding success, personal timelines, and self-worth. Produced by L’Oréal Philippines...
Hong Kong – Alibaba-backed South China Morning Post (SCMP) is reshaping its leadership structure, appointing editor-in-chief Tammy Tam as publisher in a newly created role while CEO Catherine So departs after 3½ years. The leadership changes were announced by board chairman Joe Tsai on Monday. Under...
The consultancy has named Annelies Verhaeghe as chief innovation officer, a newly created role aimed at scaling innovation and integrating AI-enabled tools into Human8’s broader consulting practice.
Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that reimagines the iconic ‘Black Card’ for a new generation. Long the symbol of exclusivity, the Black Card has been reinvented as a statement of...
Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks. Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential,...
Havas Ortega appoints Raymond “Rai” Dizon as general manager, head of business growth and experience
Manila, Philippines – Havas Ortega has appointed Raymond “Rai” Dizon as its new general manager- head of business growth and experience, as the agency continues to strengthen its leadership team and expand its integrated Village model built on creativity, data, and experience. In his new role, Dizon...
Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺，回贈就係咁簡單」 (“Tap, tap, earn — cashback made simple”), which transforms the often complex world of rebates into a simple and culturally playful experience. Conceptualised by...
Manila, Philippines – Digital finance platform Coins.ph has appointed Amira Alawi as its new global marketing director, as the company moves to expand into international markets including Thailand, Australia, Brazil, and Mauritius. The appointment forms part of Coins.ph’s wider strategy to scale its...
