Category: Marketing
China – Manner Coffee, the popular Chinese coffee chain from Shanghai, is reportedly considering an initial public offering in Hong Kong as soon as next year, reviving expectations of a listing first discussed in 2021. Bloomberg, citing people with knowledge of the matter, reported that the company has...
It identifies three key “codes” shaping modern male identity: the diversification of masculine expression, a shift from hard power to soft power, and a redefinition of how love and care are expressed.
While it is imperative for leaders to be followed by titles, what grounds HEPMIL Philippines’ chief executive officer, Erwin Razon’s leadership is the belief that teams don’t follow titles. Rather, they follow clarity, consistency, and intention. These key traits solidify common ground on how to lead...
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies. This diversity has become an asset, not only for local pride but for international storytelling....
Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026. Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the...
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
Singapore – Xero has launched ‘SG60: A Nation Built by Small Businesses,’ a campaign celebrating the small business community as Singapore marks its 60th year. The video series available in Xero’s official site highlights SMEs that embody the nation’s core values of resilience, boldness, openness...
The campaign began on October 21 with the “Red Balloon Takeover,” a stunt that saw the franchise’s iconic red balloons appear across social media platforms before extending into physical locations around the world.
Hong Kong – HKTVmall has teamed up with dentsu Hong Kong to launch a new campaign that adds a playful twist to buying fresh produce online. Titled ‘Wet Market Express’, the campaign features mascots and witty storytelling to highlight the freshness of HKTVmall’s products. The videos give personality...
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