Category: Marketing
Japan – Dentsu has named Yuichi Toyoda as its next chief executive officer for APAC, effective 1 January 2026, marking a key leadership move for the network. He will also join the Group Executive Management team. Toyoda currently serves as global practice president for business transformation at dentsu,...
The fact that ‘no one and nothing is perfect’ is a common narrative that is universally accepted. A single flaw depicts humanness, a small mistake can easily be claimed as an honest one, and that, in the grand scheme of things, a mistake can be corrected. Sometimes easily, hence often denied. In a marketing...
New York City, United States – OpenX Technologies has strengthened its global leadership with five senior appointments spanning product, marketing, communications, and operations, as the company accelerates its mission to simplify programmatic and make media work better for buyers and publishers. The...
Australia – Havas Media ANZ has tapped Kate O’Ryan-Roeder as its new chief executive officer, concluding an extensive search as the agency looks to build on its strong growth momentum across Australia and New Zealand. O’Ryan-Roeder joins Havas Media after a decade with Mindshare ANZ, where she most recently...
United States — Netflix has announced partnerships with global toy companies Mattel and Hasbro to develop a worldwide range of products inspired by its animated film ‘KPop Demon Hunters’. The move marks the first time the streaming platform has appointed two companies as global co-master toy licensees...
Singapore – VIRTUE Asia has expanded its regional client leadership team with the appointments of Jonathan Tan as account director and Tan Ja Lyn as senior account manager, deepening the agency’s investment in shaping brands where culture meets creativity. As account leadership evolves beyond client...
Hong Kong – Design Bridge and Partners, a WPP global brand design agency, has elevated Danley Stone to managing director for Hong Kong as part of its efforts to reinforce its leadership and growth momentum across the APAC region. In her new role, Stone will oversee the strategic operations of the Hong...
Sydney, Australia — The Sydney Morning Herald showcased its brand campaign ‘Here’s to Reason’ through an immersive installation titled ‘The Common Ground’ at SXSW Sydney, created by brand activation agency Curious Nation. The experience aimed to encourage participants to reflect on their...
Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers. The collaboration marks the first time in the Asia-Pacific region that a tourism...
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
