Category: Marketing
The two-year assignment marks a shift from incumbent Havas Media and further extends WPP Media’s regional footprint.
Singapore – Global brand practice Anak is turning up the heat on climate and creativity with HOT BODIES: A Heatwear Exhibition, opening on December 6 at New Bahru. Supported by the SG Eco Fund and DesignSingapore Council, the immersive showcase will unveil ten pioneering creations exploring how...
Manila, Philippines – Multidisciplinary digital agency Avyan Global has named Cynthia Dayco as its new chief executive officer, marking a new chapter in Avyan’s progress in transitioning from a digital-first to a fully integrated creative, data, and technology agency. She follows Kaye Enriquez, who led...
Moreover, FPG ADvantage is being launched against the backdrop of global growth in retail media as an advertising channel tied closely to transactional data.
The latest cohort will focus specifically on financial scams, including those fuelled by AI technologies, and will undergo expert-led masterclasses, field immersions, mentorship and outreach activities.
Sydney, Australia – Uber is celebrating the joy of being a passenger with its new campaign platform, “Can’t Do That If You’re Driving,” created in partnership with Special. The campaign flips Australia’s long-held love affair with driving on its head, championing the freedom of the backseat and the delightfully...
Mumbai, India — Eveready Industries India Ltd. has appointed The Minimalist as its new digital agency partner, as part of its ongoing efforts to strengthen its online presence and connect with younger audiences. The partnership brings together Eveready’s long-standing legacy in the energy and lighting...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Singapore — A new report reveals that the fast-moving consumer goods (FMCG) e-commerce market is increasingly being shaped by a smaller group of dominant brands, with the top 100 brands now accounting for 21% of global FMCG e-commerce value. According to Euromonitor’s report, nearly one-third of these...
Singapore – StarHub and Mediacorp have entered a strategic partnership set to reshape Singapore’s media and entertainment landscape, bringing together two industry powerhouses to redefine how audiences watch, stream and connect. The collaboration allows Mediacorp to carry StarHub TV+ content on its digital...
