Category: Marketing
South Korea – Burson has named veteran communications leader HS Chung as its new Asia-Pacific CEO, expanding her role from North Asia-Pacific to the full region. Chung has advised C-suite leaders from multinational brands across sectors such as food and beverage, electronics, personal care, automotive,...
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
Singapore – KFC Singapore has reopened its long-standing Kallang outlet after a two-month renovation, unveiling a full redesign that positions the location as the brand’s flagship store in Singapore. First opened in 1979, the standalone branch now features a new futuristic interior and KFC’s first-ever...
Macao – The Macao Government Tourism Office (MGTO) has launched Indonesian and Thai mini drama series on its official TikTok account (@macaotourismgov), using short-form storytelling filmed across the city to attract young Southeast Asian travellers. For the project, MGTO collaborated with high-profile...
Stagwell said the consolidation is aimed at accelerating integrated solution-building, enabling real-time cross-disciplinary collaboration and enhancing the network’s agility to deliver more predictive and data-led marketing strategies for clients.
Mumbai, India — Madison Media, a unit of Madison World, has been appointed to handle the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) and The account was secured following a competitive pitch and will be managed from Madison Media’s Bengaluru office. Founded...
STB said the partnership aims to showcase how Singapore’s size and transport connectivity make it easy for visitors to explore contrasting experiences — from outdoor adventures to nature encounters — within short distances.
Fans also circulated the content widely, coinciding with the artist’s ongoing world tour, which has prompted international travel among followers.
India — Britannia Milk Bikis has introduced ‘Adengappa Kadhaigal 2.0’, a revamped storytelling platform designed to enhance parent–child interactions through more creative and engaging experiences. Developed by Talented, the initiative utilizes Gen AI technology to help families in Tamil Nadu create...
India — MuscleBlaze has introduced a new long-form content initiative titled ‘India’s strongest unknowns’, a series designed to spotlight the experiences of athletes whose stories often remain untold within the country’s sporting landscape. The project, created in collaboration with Tonic Worldwide,...
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