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Category: Marketing

Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Starbucks, Sanrio unveils limited-edition products in APAC in time for Hello Kitty’s 50th anniversary
Posted on September 6, 2024
by Fatima Baduria
Starting Sept. 10, Starbucks is set to release Hello Kitty-themed apple-based beverages, seven drinkware items, and six lifestyle accessories.
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Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Cutting through the noise: Why SAMA aims to elevate industry standards in the region
Posted on September 6, 2024
by Teddy Cambosa
This roster of agencies represents a wealth of expertise and local market knowledge, further strengthening SAMA's position as a hub for marketing excellence in the region.
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OMG Thailand boosts leadership team with slew of promotions
OMG Thailand boosts leadership team with slew of promotions
Posted on September 5, 2024
by Fatima Baduria
The changes in the leadership team are part of OMG Thailand’s dedication to helping its clients and delivering results for the growth of the company. 
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Coca-Cola launches limited-edition cans, immersive consumer experience featuring Marvel characters  
Coca-Cola launches limited-edition cans, immersive consumer experience featuring Marvel characters  
Posted on September 5, 2024
by Fatima Baduria
The ‘Coca-Cola x Marvel: The Heroes’ limited edition cans are available from Sept. 1 to Oct. 31, 2024.
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HAVAS Red strengthens global network, capabilities with expansion to Japan
Posted on September 5, 2024
by Aliza Carmona
Global PR agency HAVAS Red (formerly Red HAVAS) has expanded its footprint in Asia Pacific with the launch of a new office in Japan, further enhancing its merged media capabilities and broadening its service offerings in the region.
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KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
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simeon-burson-ceo
Burson names veteran communications expert Simeon Mellalieu as new Hong Kong CEO
Posted on September 5, 2024
by Aliza Carmona
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
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Integral Ad Science names new chief operating officer, chief product officer
Integral Ad Science names new chief operating officer, chief product officer
Posted on September 5, 2024
by Fatima Baduria
Integral Ad Science (IAS), a global media measurement and optimization platform, has appointed Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product officer (CPO).
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Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Posted on September 5, 2024
by Teddy Cambosa
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth. 
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dani-with-angkas
Dani Eleazar on transitioning to Angkas, future plans in new role as head of consumer and brand development
Posted on September 5, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Dani Eleazar shares insights on her transition from foodpanda to Angkas, how she's adapting to her new role, and her forward-looking vision for the iconic Filipino ride-hailing brand.
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