Category: Marketing
Singapore — Havas Media Network Singapore has strengthened its leadership lineup with two senior appointments, naming Jean Lee as managing director of Havas Media Singapore and Zoheb Gafoor as general manager–Digital, Southeast Asia. Both report to Pankaj Nayak, CEO of Havas Media Network Singapore...
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
Madrid, Spain – Adobe has expanded its global partnership with Real Madrid, leveraging AI, creativity, and marketing to deliver personalised fan experiences for over 650 million madridistas worldwide. As the club’s official Fan Experience and Creativity Partner, Adobe will provide fans with new ways...
Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering...
The agency said the campaign stems from cultural insights around the pressures facing Australians.
Indonesia – Eurofragance, the Spanish-headquartered multinational fragrance house, has launched its first Creative Center in Indonesia, aiming to boost its innovation capabilities and expand its footprint across the Asia Pacific region. The facility, located in South Jakarta’s Arkadia Green Park,...
The campaign features five short films depicting a range of family scenarios, including a father shielding his child from the rain and siblings sharing emotional moments over ice cream.
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Bangkok, Thailand — POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand,” transforming the heart of Siam Paragon and Siam Center into a vibrant playground of art toys, imagination, and festive cheer. Spanning more...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
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