Category: Marketing
A survey by HubSpot and Milieu Insight reveals that more than eight in ten (84%) Singaporean companies are leveraging digital marketing for their advertising needs, yet 50% struggle with accurately measuring their returns on investment.
Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.
Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
In a statement, GIGIL said that they recognise the issues caused by their recent campaign, adding that even as all the necessary permits and clearances were secured, their approach had resonated differently and so the campaign was immediately discontinued.
Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions...
Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, 'Air Love Cuti-Cuti,' that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
For the latest thought leadership in our "E-Commerce Marketing Series," Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.
Publicis Groupe has entered into a definitive agreement to acquire Influential, the influencer marketing platform and company known for authentically connecting brands to audiences through the development, deployment, and optimisation of creator-driven digital campaigns.
Building on SGSecure’s “What’s your Role” campaign, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have unveiled a new music video aimed at mobilising the community in the fight against terrorism.
With a career spanning over two decades in the industry, Sebastian Vizor joins most recently from The Royals where he led the creative department after returning to Australia from Europe.
