Category: Marketing
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms. Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
The deals, announced by the company’s wholly owned subsidiary American Dairy Queen Corporation, will bring a total of 187 new Dairy Queen restaurants to the four markets, including both treat-only and hot food and treat formats.
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
The independent agency will oversee media strategy, planning, buying, optimisation and reporting for the fitness brand across all above-the-line and digital channels.
China – Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers. Building on the “Make It Possible” proposition, the new campaign shifts Huawei’s positioning from a focus...
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