Category: Marketing
North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat better, move more, and make wellness playfully rewarding. Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks...
Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s Southeast Asian expansion. Nestled at Basement 1of Singapore’s world-renowned lifestyle and retail icon, the new store merges modern modest fashion...
Singapore — A new study has identified five dominant archetypes of social-first independent news producers, known as ‘newsfluencers’, who are now reshaping how audiences across Southeast Asia consume and engage with information. The research, released by Vero in conjunction with Global Media and Information...
Through the collaboration, MRT Jakarta passengers can now pay for train tickets using Yup’s integrated digital credit service. The initiative aims to enhance convenience and expand digital payment choices within Jakarta’s public transport ecosystem.
California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The short film opens with a stirring narration, “Every story you love, every invention that moves you, every idea you wished was yours, all...
Subway Malaysia has rolled out a larger-than-life experience at Bukit Bintang to mark the debut of The Ultimate Footlong Meal, its latest limited-time offering that the brand describes as “Too Big To Contain.”
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
Jakarta, Indonesia — Unilever Indonesia’s oral care brand Pepsodent has introduced its first premium whitening toothpaste, ‘Pepsodent Ultra White’, as part of a new campaign unveiled at Jakarta Fashion Week (JFW). The launch marks the brand’s move into the beauty and fashion categories, traditionally...
The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.
Said event is the last conference of MARKETECH APAC’s What’s NEXT in Marketing series this year, which began in Singapore, then in the Philippines, Hong Kong, and Indonesia.
