Category: Marketing
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
Manila, Philippines — Jollibee has launched its ‘Joyful Christmas Stores’ for the third consecutive year, transforming branches across the country into festive spaces designed to bring warmth and cheer to customers. This year, 300 stores are participating, the largest number since the programme began...
Philippines – THE SHOUT GROUP/FCB SHOUT, Grab Indonesia, and Adobe were announced as the Grand Prix winners at the recently concluded NEXT Awards Asia-Pacific 2025, taking home top honours in the Agency, Brand, and MarTech of the Year categories, respectively. The NEXT Awards Asia-Pacific 2025 is a multi-country...
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
Held on November 27 at Shangri-La The Fort, Manila, the awards recognised the innovators and trailblazers shaping the future of marketing across the Philippines, and helping shape what’s next for marketing innovation across Asia-Pacific.
Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration, pumping a new trendjack in the form of fonts with ‘All-Purpose...
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
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