Category: Marketing
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
Sydney, Australia – QIC Shopping Centres, together with Jane Doe Creation, joined forces to launch ‘Take Joy to the Limit This Christmas’, a new festive campaign celebrating the Australians who make the season shine. Building on last year’s Joy Bringers platform, the campaign spotlights the ultimate...
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under the partnership, 193 of Archipelago International’s properties—including urban business hotels, leisure resorts,...
According to PUMA, the new setup is designed to align product creation and storytelling processes, enabling the brand to deliver “authentic and impactful stories” that better connect with consumers.
Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions of rides that have shaped its journey since 2014. Titled “11 Years, Always By Your Side” (11年來，一路都在), the campaign—developed by creative agency Omelette Digital—features...
According to the company, the toothbrush combines charcoal and graphene bristles that, when exposed to light, are designed to kill bacteria on their surface three times faster, offering a cleaner brushing experience for users.
Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution toward becoming a unified global brand with strong local resonance. In his new role, Jiunn will oversee marketing performance...
