Category: Marketing
‘Takeaway Baristas’ narrates how four McCafé baristas delivered coffee to fuel athletes preparing for the 2024 Paralympics in Paris.
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
The UOB Telkomsel Credit Card is tailored to complement the modern, connected lifestyle of today’s customers through a range of special benefits, from triple UOB Points for every IDR2,000 spent on Telkomsel Halo Bill Payment and Cinema XXI; as well as retail transactions in Dining, Fashion, Dept. Store,...
Coleman brings more than 20 years of experience in the field of business-to-business and business-to-consumer sectors.
In his new role, he will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community.
Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.
In line with this year’s Malaysia Madani: Jiwa Merdeka theme, the film conveys the heartwarming story of how Cikgu Yam’s simple acts of kindness and generosity over the years are still remembered by those around her. The film was directed by Wayang Works, with Nadiah Hamzah as the director.
The new Pos Shop’s design features a post office within the store, a detail that transforms the retail experience of customers.
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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