Category: Marketing
Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.
To celebrate Thai flavours, KFC Thailand has launched its latest campaign, the ‘Zabb Festival,’ paying homage to the iconic Zabb taste by bringing back the fan-favourite KFC Crispy Zabb Skin to its menu.
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all...
As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly.
Nearly half of retailers in Singapore (43%) face challenges with brand awareness during the initial stages of the consumer journey, according to a survey conducted by Twilio.
Taking a distinctive approach, HSBC has partnered with dentsu GBA to launch its latest customer-centric campaign, showcasing the company's unwavering commitment to meeting the unique needs of customers from all walks of life.
Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
Globe Fintech Innovations, Inc. (Mynt), the parent company of GCash, has announced new strategic investments from Ayala Corporation and Mitsubishi UFJ Financial Group (MUFG), elevating its valuation to $5 billion—more than double the $2 billion valuation from 2021.
