Category: Marketing
Following the acquisition of Bliss and the whole range of drinking and spoonable yoghurt, Lactalis currently faces the challenge of becoming a top-of-mind brand in the highly competitive yoghurt category.
Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises,...
While the website is still incomplete, users can expect dedicated pages to flight information, flight tracking, list of airlines servicing NAIA, as well as special pages for airport transport, dining, shops, and other airport amenities.
Paris, France – Economy hotel brand Ibis has launched the global ‘Go get it’ brand campaign in celebration of its 50th anniversary. The campaign highlights the importance of making travel accessible to all. Produced in collaboration with Saatchi & Saatchi London, the campaign involves a series of...
Multinational financial technology leader PayPal has unveiled a new brand identity designed to unify its image and reflect its mission of revolutionising global commerce, in collaboration with design firm Pentagram.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
Lausanne, Switzerland – Footwear company Bata has launched the new campaign ‘Make Your Way,’ reflecting its new stylish, comfortable, and affordable branding. The new positioning aims to target younger audiences who are more conscious of trends. The launch coincides with Bata’s 130th anniversary. Its...
AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025.
Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients. Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions. ...
Shot at one of the busiest spots in the heart of Kuala Lumpur, the first half brings the bustle of chaotic movements to a near standstill, turning the stressful into the sublime through the beauty of super-slow motion shots.
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