Category: Marketing
Singapore – Agoda and JCB International Co., Ltd. are embarking on a three-year partnership, offering customers enhanced travel experiences and exclusive reward privileges. The collaboration, formalised at the 18th JCB World Conference, runs from April 2026 to March 2029 and will combine Agoda’s...
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
Bengaluru, India — BATTLEGROUNDS MOBILE INDIA (BGMI) has collaborated with creative agency Talented for a new digital campaign titled ‘BGMI Drops’, which playfully reinterprets the familiar surrogate advertising format for an online audience. The campaign comprises three short films that parody consumer...
The expanded remit reflects Astro’s confidence in Naga DDB Tribal’s ability to evolve alongside its brands and deliver integrated creative solutions across Malaysia’s changing media landscape.
India — Dentsu India has announced the launch of ‘dentsu AMP’, a new video-first content division aimed at helping brands produce and scale storytelling more efficiently. Powered by technology and creative expertise, the initiative is led by Dhruv Abrol and Tarika Gulabani, who have been...
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
Klook has announced two senior additions to its executive leadership team — Daniel Kao as senior vice president (SVP) of product & technology and Jakii Chu as senior vice president (SVP) of growth marketing.
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line. Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
Located in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, the new office is positioned as a strategic response to the GBA’s growing integration and innovation ecosystem.
Alongside the film, the campaign is being rolled out across out-of-home, radio, and social media channels. It signals a refreshed creative direction for Telstra’s Enterprise division, aiming to demonstrate the possibilities of partnership and the role of connectivity in advancing Australian industri...
