Category: Marketing
Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools have pushed brands to rethink how they approach performance, growth, and omnichannel engagement. From automation and retail media to...
USA – Samsung Electronics, in partnership with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York, has rolled out a Hangeul Day art initiative that fuses Korean culture, innovative technology, and interactive art experiences. Called “Hangeul Truck”, the open-air...
The campaign highlights ALDI’s range of affordable, high-quality festive products as the centrepiece of moments that define the holiday period — from going back for seconds to opening the chocolates before midday.
United States – Disney has launched its 2025 global holiday campaign, “Make Someone’s Holiday Magic,” celebrating the joy of giving and connection during the festive season. The campaign begins with “A Disney Holiday Short: Best Christmas Ever,” directed by Academy Award winner Taika Waititi, now...
Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go beyond the blockbusters. What the brand prioritised as a standout element is to draw interaction and engagement from its audience, especially with the mobile-first...
Thailand – STING has teamed up with Leo Thailand to roll out a fast-paced video campaign that captures the thrill of speed and productivity in bite-sized clips aimed at short attention spans. Titled “It Must Be STING”, the campaign comprises 18 rapid-fire videos portraying people from different walks...
Mumbai, India — ReBid, an agentic AI agency, has announced the launch of its in-house AI creative studio, a platform aimed at reshaping how brands produce ad visuals, product catalogues, and social media creatives across both display and video formats. The new offering is built on ReBid’s model of combining...
Singapore – French luxury patisserie Maison Ladurée is making a delicious comeback to Singapore, opening a festive pop-up at ION Orchard’s Level 1 Atrium. The booth is open from November 18, 2025 to January 11, 2026. Marking a charming return for the iconic maison, the pop-up is offering its classic...
Singapore – Singapore continues to lead the world in digital maturity, with nearly all of its citizens online and a strong focus on trust, privacy, and authenticity. According to the report released by Meltwater and We Are Social, 98.4% of Singaporeans are connected to the internet, while 90.6% are active...
Manila, Philippines — Havas Ortega has promoted Gian Angelo Dela Cruz to the position of creativity and experience lead and strategy director, underscoring the agency’s focus on strengthening insight-led creativity and integrated brand experiences. In his expanded role, Dela Cruz will lead the alignment...
