Category: Marketing
Kuala Lumpur, Malaysia — Fans across Asia are gearing up for Stranger Things 5, with immersive experiences as Netflix launches its “One Last Adventure” fan activations. In Kuala Lumpur, the streets were transformed into the Upside Down over the weekend with Stranger Rides, a fleet of ten trishaws...
California, United States — Paramount has launched a hostile all-cash tender offer to acquire Warner Bros. Discovery (WBD) for US$30 per share, challenging the company’s recently announced agreement to be purchased by Netflix. The offer values WBD at an enterprise value of US$108.4 billion, significantly...
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning. Beyond being football’s all-time leading goal...
South Korea – Kia Corporation has unveiled a new global brand campaign, “Inspiration connects us all,” as it prepares for its role in the FIFA World Cup 2026, placing youth engagement and global connection at the centre of its messaging. A central feature of the campaign is the Kia Official Match Ball...
The acquisition will fold Kaimera’s leadership team, led by founders Nick Behr and Trent McMillan, into Havas Media Network.
Stockholm, Sweden — Spotify has unwrapped its 2025 Wrapped campaign, introducing a bold creative refresh and expanded real-world experiences for listeners around the globe. The campaign’s visual identity takes inspiration from analogue mixtapes, reimagining a year of listening as a modern “visual...
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
Manila, Philippines – Coca-Cola has relaunched its Balikbayan programme for a third consecutive year, offering Filipino-Canadians an opportunity to send packages to family and friends in the Philippines during the holiday season. The initiative, run in partnership with nine Sari-Sari stores across the...
The company said the new creative arm will bolster its visual storytelling offerings and complement its strategic communications and advisory services.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)