Category: Marketing
Australia – Tourism and Events Queensland (TEQ) has appointed brand and performance agency Jaywing to manage SEO for Queensland.com, aiming to boost the visibility and performance of the state’s consumer-facing tourism website. Queensland.com serves as the central online hub for the state’s tourism experiences,...
Manila, Philippines — Mang Inasal, a long-established quick-service restaurant brand in the Philippines, has appointed Mari Aldecoa as head of marketing and business channels, signalling a strategic shift that combines the brand’s heritage with new marketing initiatives. Aldecoa brings over 15 years...
Singapore – ION Orchard has launched its 2025 festive season with two high-profile installations from luxury brands Van Cleef & Arpels and Clé de Peau Beauté. The offerings include an outdoor forest-inspired installation by Van Cleef & Arpels at its new boutique, and a light-up in-mall display...
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
The campaign extends beyond the film, with in-store activations designed to enhance customer experience through themed retail displays and giveaways.
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
