Category: Marketing
In a world where digital scepticism runs deeper than digital adoption, MyDigital ID set out to rebuild fragile public trust—and succeeded. When MyDigital ID launched in 2023, it entered a landscape marked by fear, confusion, and distrust. As MyDigital ID’s appointed PR and Marketing agency, Mechanikos...
India — Chupps Footwear has launched a new multimedia campaign for its 100% biodegradable Chupster range, highlighting sustainability through a series of four short films. Conceptualised by INTO Creative, the campaign draws a visual parallel between the natural cycle of life and the product’s design,...
Kuala Lumpur, Malaysia – Payments Network Malaysia (PayNet) has introduced a new campaign to promote DuitNow QR’s cross-border payment capability, aiming to position it as a seamless way for Malaysians to make purchases in Thailand, Singapore, Cambodia and Indonesia using the same banking or e-wallet...
India — Asian Paints has launched a series of fan engagement activities as part of its new role as the official colour partner of India Home Cricket under its association with the Board of Control for Cricket in India (BCCI). The initiatives, introduced during the South Africa tour of India, aim...
CCS noted that this exposed consumers to the risk of paying for items they had not chosen if they failed to notice and remove them before checkout.
Singapore — Royal Brunei Airlines has partnered with Merkle Singapore, dentsu Singapore’s customer experience management agency, to strengthen its digital marketing capabilities through predictive audience intelligence and improved data architecture. According to both companies, the airline sought a...
2026 is expected to be shaped by personal creativity, self-soothing habits and intentional curation, driven strongly by Gen Z’s desire for calm, identity clarity and emotionally grounding environments.
Japan – Monks, the global digital and data-driven creative agency under S4Capital plc, has appointed Yohei Adachi as group creative director for Monks Japan, effective immediately. Adachi’s career has ranged from designing for a street fashion brand in New York to leading creative teams at several well-known...
As consumer expectations continue to evolve across Asia-Pacific, one shift is becoming impossible for marketers to ignore: messaging is rapidly emerging as the new frontline of customer experience. By 2026, real-time, two-way conversations—once a “nice-to-have”—will form the core of brand engagement,...
USA – Edelman has named Anna Vogt as global chief strategy officer, where she will oversee the firm’s strategy community and drive its focus on effectiveness, cultural relevance and earned-first brand building. In the role, Vogt will work with strategists, creatives and client leaders to strengthen the...
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