Category: Marketing
Singapore – PUMA Southeast Asia has launched a new campaign celebrating everyday runners. The campaign, titled ‘See The Run Like We Do,’ aims to inspire every runner to embrace their own unique journeys. With the rise of runners in Southeast Asia, PUMA highlights their challenges, including extreme humidity...
After a rigorous and highly competitive review process, Lion New Zealand has appointed PHD Aotearoa as its new media agency partner, tasking the agency with driving media strategy and enhancing brand impact across its diverse portfolio of alcoholic beverage brands.
For our latest Agency Leadership Decoded series, MARKETECH APAC recently caught up exclusively with Munas van Boonstra, managing director for Southeast Asia at Monks to better understand her leadership style, and what advice she imparts to other agency leaders amidst an ever-changing industry landsc...
ASICS has unveiled a new campaign featuring actor Brian Cox, warning of the mental health risks posed by uninterrupted desk work and urging employees to take a #deskbreak to boost their well-being through movement.
Barcelona, Spain – Football club FC Barcelona pays tribute to the deaf community through a performance of the Barça anthem in sign language during a match. The game at the Estadi Olímpic Lluís Companys served as a platform to celebrate International Week of the Deaf and International Sign Language Day. ...
Based in Singapore, Sawhney will oversee the development of Epsilon’s sales team in the Asia-Pacific region as it solidifies itself as the leading technology partner for marketers seeking growth and customer loyalty.
Kuala Lumpur, Malaysia – Malaysian WiFi service CONNECTme has launched a new campaign promoting accessible and affordable connectivity for all. The campaign produced with FCB SHOUT reflects the company’s commitment to providing connectivity even for Malaysians living in remote areas. The ‘CONNECTme...
There is something about concerts that is intrinsically euphoric – something in the thrill and energy in the air, multiplied by crowds. It is this feeling that makes it understandable how many people are willing to pay large sums to attend one. Watching live performances gives an elevated experience,...
FairPrice Group (FPG) has teamed up with the Health Promotion Board (HPB) to introduce a new initiative that offers Singaporeans a more seamless way to earn rewards for making healthier purchases.
The Monetary Authority of Singapore (MAS) has directed e-commerce platform Qoo10 to suspend all payment services regulated under the ‘Payment Services Act 2019’ in Singapore, following numerous customer complaints regarding significant delays in processing payments.
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