Category: Marketing
Sydney, Australia – Petal & Pup has unveiled its new summer collection at Bondi Beach through an immersive pop-up activation developed by Curious Nation. Launched on November 18, the ‘Petal & Pup Presents: Passport to Summer’ experience marked the agency’s first collaboration with the Brisbane-headquartered...
The agency said the move strengthens its strategic and creative capabilities across its regional operations.
Thailand – Heinz, in collaboration with BBDO Bangkok and BBDO Guerrero, has unveiled its first regional campaign, inviting Southeast Asians to pause and savour the taste that makes every celebration worth the wait. Launched simultaneously in Thailand and the Philippines, the campaign marks a milestone...
Mumbai, India — Stanley has rolled out a high-impact out-of-home (OOH) campaign executed by MOMS, the outdoor specialist unit of Madison World, to feature a giant screwdriver breaking through a billboard as part of the brand’s ‘Seriously Strong Screwdrivers’ initiative. The installation is also intended...
Hong Kong – Cathay has partnered with Leo Hong Kong to transform the West Bridge of Kai Tak Sports Park—once the site of the former Kai Tak Airport runway—into an immersive audio-visual installation highlighting the airline’s historic ‘take-offs’ and its evolution over the decades. The aviation-themed...
Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.
Tokyo, Japan – Hakuhodo Inc. has appointed Third Domingo as APAC chief creative officer of Hakuhodo International, effective immediately. Domingo, founder and chairman of IdeasXMachina and director and creative chief of Hakuhodo International Philippines, will now oversee creative leadership across...
Philippines – MARKETECH APAC has officially announced the finalists for the NEXT Awards Asia-Pacific 2025, bringing together standout work and innovation across brands, agencies, teams, and martech companies in the region. Now in its latest edition, the NEXT Awards continues its mission of spotlighting...
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
Singapore – Amazon has launched real-world product sales on Roblox for the first time through a new shoppable gaming experience created by The Gang in partnership with Amazon’s in-house creative team. The “Amazon Holiday Gift Shop” pop-up enables US players aged 18 and above to purchase physical...
