Category: Marketing
Manila, Philippines — BBDO Guerrero has promoted Nikki Sunga, Andi Olbés, and Emman Carandang to the role of group creative director, recognising their creative output and leadership within the agency. Sunga has built her career at BBDO Guerrero, working on campaigns for major brands, with her...
Singapore — We. Communications has been appointed by HomeTeamNS to produce human-centred storytelling for its digital magazine, Frontline, spotlighting the service, connection, and impact of Singapore’s Home Team frontline heroes. Over the next two years, the agency will develop editorial, video and...
There has always been a challenge when it comes to connecting fragmented customer data across multiple platforms and touchpoints. From a marketing standpoint, this means dealing with scattered enterprise applications and various customer touchpoints, making it difficult to extract real-time, actionable...
Vietnam – Huw Gildon has rejoined Publicis Groupe Vietnam as chief strategy officer (CSO), returning to the agency for the first time since his departure in 2015. Bringing 25 years of international and APAC experience, Gildon joins Publicis Groupe to strengthen the agency’s strategic capabilities in...
Singapore — Retailer COURTS has confirmed it was contacted by the Competition and Consumer Commission of Singapore (CCS) over website design features that may have misled consumers, saying the issue has since been fully rectified and affected customers refunded. “COURTS confirms that it had been contacted...
Manila, Philippines — Following the news of the Omnicom-IPG merger, Philippine advertising agency formerly known as MullenLowe TREYNA rebrands as TREYNA, taking its name from its founders and current leaders. Tracing its origins to Lintas led by Francis B. Trillana in 1978, the agency has operated under...
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
Kuala Lumpur, Malaysia – CHAGEE has rolled out its new holiday campaign in Malaysia, centering around the idea of enjoying the small, meaningful rituals. Featuring a collaboration with Sanrio’s Hello Kitty and a new seasonal beverage launched on December 12, the campaign underscores the brand as a companion...
Malaysia – Naga DDB Tribal has announced the return of three former Nagarians—Walter Teoh, Jeff Ooi, and Andrea Ma—to strengthen its leadership and creative capabilities as the agency continues to evolve through the Naga Network. The agency said the return of the three seasoned professionals marks another...
Singapore – Rudi Ramin, a marketing executive with previous leadership roles at Google and Unilever, has launched Arvento Advisory, a Singapore-based consultancy aimed at helping brands, agencies, and publishers derive greater value from their media spend. Arvento Advisory has signed a media representation...
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