Category: Marketing
Bangkok, Thailand — POP MART Thailand has unveiled its largest outdoor pop-up event globally with the launch of the “POP LAND Exclusive Festive Event in Thailand,” transforming the heart of Siam Paragon and Siam Center into a vibrant playground of art toys, imagination, and festive cheer. Spanning more...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
Singapore — IG Markets has launched bright green triangle installations across Singapore, offering instant prizes to anyone who pushes the button. Visitors at CIMB Plaza may download the IG Markets app, sign up, and can win rewards including NTUC and Takashimaya vouchers, with up to SGD 20,000...
Singapore — Coca-Cola has launched its largest cross-regional Coke Studio release to date, uniting artists from the Philippines, Australia, and New Zealand for a collaborative single titled ‘Oxygen Around U’. Executed by OpenX and the Universal Music Group for Brands’ BRING agency, the project brings...
Indonesia – PT GoTo Gojek Tokopedia Tbk (GoTo Group) has announced a major leadership change, naming long-time executive and COO Hans Patuwo as its new CEO, succeeding Patrick Walujo, who is stepping down after leading the company through a strategic turnaround. Patuwo’s appointment is subject to approval...
Manila, Philippines — Atome Philippines, a digital financial services platform, has announced its partnership with SEAOIL Philippines, an independent fuel company, to offer fuel savings to its growing cardholders. Under the first phase of the partnership, more than 300 SEAOIL stations will participate,...
In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC.
Manila, Philippines — McDonald’s marked Halloween with a light-hearted digital activation showcasing its ‘Ride-Thru’ as a space open to all types of customers, fictional creatures included. The brand released a series of TikTok videos featuring characters such as a vampire arriving on a skateboard, dwendes...
Hong Kong – After six years of bringing the classic board game to life, Monopoly Dreams Hong Kong concluded its run with a final dice roll at The Peak on November 23, 2025. The closure was announced on the attraction’s social media accounts and official website on November 18. In its Instagram post,...
