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Category: Marketing

akqa itochu partnership expansion 2025
AKQA and ITOCHU to unify Japan operations under single brand
Posted on December 19, 2025
by Aliza Carmona
Japan – AKQA, the design and innovation company under WPP, has expanded its partnership with ITOCHU Corporation, a major Japanese sogo shosha (general trading company), consolidating its existing Japan operations into a single, integrated AKQA-branded organisation. The move follows five years of collaboration...
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DS Group 'Living Billboard' campaign
DS Group raises environmental awareness in new ‘Living Billboard’ campaign
Posted on December 19, 2025
by Lyene Marie Darang
New Delhi, India — Dharampal Satyapal Group (DS Group) has launched a sustainability-focused initiative titled the ‘Living Billboard’ campaign, aimed at raising public awareness around environmental responsibility. The campaign features a large green billboard composed of 4,000 plants, installed on the...
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TikTok, Coca-Cola and M150 lead Thailand’s advertising awareness gains in November
TikTok, Coca-Cola and M150 lead Thailand’s advertising awareness gains in November
Posted on December 18, 2025
by Teddy Cambosa
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
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Nestlé MILO’s campaign brings underrepresented sports to the fore during SEA Games
Nestlé MILO’s campaign brings underrepresented sports to the fore during SEA Games
Posted on December 18, 2025
by Teddy Cambosa
As part of the initiative, Nestlé MILO is featuring athletes from sports such as sepak takraw, jujitsu and pencak silat on its product packaging for the first time.
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TikTok activates SEA Games 2025 buzz with debut SEA Club House for sports creators
TikTok activates SEA Games 2025 buzz with debut SEA Club House for sports creators
Posted on December 18, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — TikTok has launched the first-ever TikTok SEA Club House, a pop-up creator hub at ICONSIAM in Bangkok, bringing together top sports creators from across Southeast Asia to produce and amplify viral content around the SEA Games 2025.  Kongsak Yodmanee, governor of the Sports Authority...
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Maximising campaign reach through user behaviour: Why digital wallets are the next platform for stronger brand engagement
Maximising campaign reach through user behaviour: Why digital wallets are the next platform for stronger brand engagement
Posted on December 18, 2025
by Teddy Cambosa
Citing the status quo in Malaysia, he notes that digital wallets are used multiple times a day, whether it’s paying for food, browsing nearby merchants, topping up, or planning travel. 
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Assembly APAC names Yi En Chye as VP of experience, activation
Assembly APAC names Yi En Chye as VP of experience, activation
Posted on December 18, 2025
by Teddy Cambosa
In the role, Chye will lead the development of Assembly’s experience and activation practice across the Asia-Pacific region.
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WPP consolidates back-office operations for Ogilvy, Grey
WPP consolidates back-office operations for Ogilvy, Grey
Posted on December 18, 2025
by Teddy Cambosa
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
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GIGIL x CANVA PHILIPPINES
The making of ‘All Purpose Fonts’: Inside GIGIL and Canva PH’s most flexible trend yet
Posted on December 17, 2025
by Lyene Marie Darang
If someone failed to see how the ‘All Purpose Fonts’ by GIGIL and Canva Philippines disrupted social media (in a very flexible way), then this person can be assumed—to be in a social media detox. The goal was simple for GIGIL: to underscore the value of Canva Pro. In ways, small-to-medium businesses...
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Indonesia social media ban March 2026
Indonesia to enforce child social media restrictions starting March 2026, says Minister Meutya Hafid
Posted on December 17, 2025
by Aliza Carmona
Indonesia – The Ministry of Communication and Digital Affairs (Komdigi) is set to tighten social media access for children aged 13–16 starting March 2026, aiming to enhance their safety and protection in the digital space. The timeline was confirmed by Minister of Communication and Information Meutya...
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