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Category: Marketing

vivian-chua-microsoft
Microsoft taps industry veteran Vivian Chua to lead consumer sales across Asia
Posted on November 25, 2024
by Aliza Carmona
Microsoft Asia has appointed Vivian Chua as the new leader of its consumer devices and creativity retail sales division, where she will lead efforts to drive growth and enhance consumer experiences in the age of AI.
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impact.com names Emma-Jayne Owens as senior director of community, enablement across APJ region
impact.com names Emma-Jayne Owens as senior director of community, enablement across APJ region
Posted on November 25, 2024
by Fatima Baduria
Owens’ appointment at impact.com entails a focus on stakeholder training, advocacy, and community enablement activities in APJ, particularly in Southeast Asia (SEA).
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Dusit International backs reality show ‘The Maverick Academy’ to promote culinary talents from SEA
Dusit International backs reality show ‘The Maverick Academy’ to promote culinary talents from SEA
Posted on November 25, 2024
by Fatima Baduria
Dusit International, a hotel and property development company in Thailand, has announced its sponsorship of the reality show ‘The Maverick Academy’ to promote culinary talents from Southeast Asia.
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Contextual advertising company Seedtag announces senior leadership hires for ANZ
Contextual advertising company Seedtag announces senior leadership hires for ANZ
Posted on November 25, 2024
by Teddy Cambosa
Sydney, Australia – Contextual advertising company Seedtag has announced two senior leadership hires for its ANZ market, namely Mark Brownie as commercial director and Daniel Macinante as trading director. The new leadership appointments follows Seedtag’s entry into the ANZ market earlier this year with...
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lana macapagal inghubph appointment
Lana Macapagal leads ING Hubs Philippines' brand transformation with purpose-driven storytelling
Posted on November 25, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Macapagal discussed her new role and unveiled a strategic roadmap aimed at strengthening ING’s position as a premier global capability hub and a top of employer of choice in the Philippines.
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BMI enormous brands seriously fun campaign
BGMI’s new campaign with Enormous Brands celebrates India’s passionate gaming community
Posted on November 22, 2024
by Aliza Carmona
Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to "Find their Vibe" while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.
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Risk-taking, conscious consumerism among key social media trends in 2025: report
Risk-taking, conscious consumerism among key social media trends in 2025: report
Posted on November 22, 2024
by Fatima Baduria
Risk-taking and conscious consumerism are among the key trends that is set to shape social media in 2025, according to socially-led agency We Are Social’s latest report. 
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Citybus-HK-City-Sightseeing-campaign
Citybus launches new ‘HK City Sightseeing’ brand to enhance tourist experiences in Hong Kong
Posted on November 22, 2024
by Aliza Carmona
Citybus has launched ‘HK City Sightseeing,’ a new tourism brand designed to support the Hong Kong Government’s strategy to boost the tourism sector and drive economic growth.
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the-common-man-NPCI-times-of-india
NPCI, Times of India revive iconic ‘Common Man’ to tackle digital payment scams in new initiative
Posted on November 22, 2024
by Aliza Carmona
As digital scams targeting everyday Indians become increasingly common, the National Payments Corporation of India (NPCI) and The Times of India have joined forces to bring back R.K. Laxman’s iconic ‘Common Man.’
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Coda refreshes brand identity to reflect partner-centric goal
Coda refreshes brand identity to reflect partner-centric goal
Posted on November 22, 2024
by Fatima Baduria
From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  
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