Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment

Singapore – Global banking institution Standard Chartered has released a new ‘colorful’ ad that aims to reiterate the danger of carbon emission to the environment and the bank’s commitment to helping to achieve the net-zero goal by 2050. The bank recently announced its new net-zero approach which aims to mobilize...

Fintech Brighte brings ‘the sun’ home in first consumer campaign

Australia – As part of Brighte’s commitment to providing consumers affordable solar, battery, and home improvements, the green financer has launched a new campaign to help Australians bring ‘the sun’ home. The new campaign, created in collaboration with independent creative agency Paper Moose, aims to boost Brighte’s name among Australian...

Alex Hesz named dentsu International’s new global chief strategy officer

London, United Kingdom – Global advertising and public relations company dentsu International has appointed Alex Hesz as its new global chief strategy officer, where he will help shape and define the strategy, priorities, and long-term direction of dentsu International, aligned to dentsu Group’s strategy. He officially joins the company in...

What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022

Henry Christian

Our lifestyle today revolves around platform businesses, and the need for such services has been further heightened with social restrictions over the course of the pandemic. From what we eat (food delivery), how we commute (ride-hailing), to how we consume entertainment (video-sharing websites), we use the services provided by platform...

E-commerce industry in PH to plug in biggest ad spend for Q3

Manila, Philippines – Among the three main industries of e-commerce, FMCG, and QSR in the Philippines, e-commerce registered the largest ad spend with US$52m for Q3 of this year. This is according to the latest study by data, insights, and consulting company Kantar. This was followed by QSR in the...

Netflix India’s campaign for ‘Red Notice’ invited fans to become ‘shoplifters’

Mumbai, India – In the true nature of the action-packed sequences in the latest movie ‘Red Notice’, streaming platform Netflix in India had launched an on-ground campaign that invited shoppers to become ‘shoplifters’ themselves, much like how the movie was all about heists. The campaign is activated at the Phoenix...

Ogilvy Consulting launches new sustainability practice in Asia

Singapore – With more consumers in Asia seeking to make a positive impact through their consumption, Ogilvy Consulting, the global growth and innovation arm of advertising agency Ogilvy, has launched its sustainability practice in Asia to help brands shape sustainability priorities and solutions in the region. Ogilvy’s new practice will...

MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform

The penultimate year-end is not backing off on a lighter note. In its own right, the month of November ends with a bang with new marketing leaders inducted in the digital space, a launch of an industry-first partnership, and a massive contest marketing from an e-commerce brand. In Singapore, a...

LISTEN: This audio logo from Australian Ethical takes inspiration from whale songs

Sydney, Australia – Sonic branding has been one of most unique facets within the advertising space. Brands that use this aim to create a sensory experience for their customers to feel more connected to the brand. But what if that sonic branding is not only made for awareness of the...

Virtual influencer Rae breaks fourth wall as part of CapitaLand, POP MART celebration

Singapore – As part of the 15th anniversary celebration between real estate company CapitaLand and toy market franchise POP MART in Southeast Asia, both companies have tapped the talents of Singapore-based virtual influencer Rae for its hybrid digital-physical experience, inviting shoppers to celebrate a ‘Jolly Molly Christmas’ with her at...