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Category: Marketing

Contextual advertising company Seedtag announces senior leadership hires for ANZ
Contextual advertising company Seedtag announces senior leadership hires for ANZ
Posted on November 25, 2024
by Teddy Cambosa
Sydney, Australia – Contextual advertising company Seedtag has announced two senior leadership hires for its ANZ market, namely Mark Brownie as commercial director and Daniel Macinante as trading director. The new leadership appointments follows Seedtag’s entry into the ANZ market earlier this year with...
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lana macapagal inghubph appointment
Lana Macapagal leads ING Hubs Philippines' brand transformation with purpose-driven storytelling
Posted on November 25, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Macapagal discussed her new role and unveiled a strategic roadmap aimed at strengthening ING’s position as a premier global capability hub and a top of employer of choice in the Philippines.
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BMI enormous brands seriously fun campaign
BGMI’s new campaign with Enormous Brands celebrates India’s passionate gaming community
Posted on November 22, 2024
by Aliza Carmona
Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to "Find their Vibe" while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.
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Risk-taking, conscious consumerism among key social media trends in 2025: report
Risk-taking, conscious consumerism among key social media trends in 2025: report
Posted on November 22, 2024
by Aliza Carmona
Risk-taking and conscious consumerism are among the key trends that is set to shape social media in 2025, according to socially-led agency We Are Social’s latest report. 
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Citybus-HK-City-Sightseeing-campaign
Citybus launches new ‘HK City Sightseeing’ brand to enhance tourist experiences in Hong Kong
Posted on November 22, 2024
by Aliza Carmona
Citybus has launched ‘HK City Sightseeing,’ a new tourism brand designed to support the Hong Kong Government’s strategy to boost the tourism sector and drive economic growth.
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the-common-man-NPCI-times-of-india
NPCI, Times of India revive iconic ‘Common Man’ to tackle digital payment scams in new initiative
Posted on November 22, 2024
by Aliza Carmona
As digital scams targeting everyday Indians become increasingly common, the National Payments Corporation of India (NPCI) and The Times of India have joined forces to bring back R.K. Laxman’s iconic ‘Common Man.’
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Coda refreshes brand identity to reflect partner-centric goal
Coda refreshes brand identity to reflect partner-centric goal
Posted on November 22, 2024
by Aliza Carmona
From ‘Coda Payments’, the company has updated its name to ‘Coda’, reflecting its intent to go beyond payments and gaming.  
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Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Posted on November 21, 2024
by Aliza Carmona
Shell has unveiled more rewards for customers through a loyalty campaign with creative agency GrowthOps Asia.
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the sanur juicebox marketing
Juicebox to lead marketing efforts for Bali’s Sanur Special Economic Zone project
Posted on November 21, 2024
by Aliza Carmona
Juicebox has been selected as the marketing agency for the Sanur Special Economic Zone project, tasked with positioning Bali as a premier global wellness and tourism destination through cutting-edge design, technology, and strategic marketing solutions.
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Emirates’ first retail store concept in SEA launched in the Philippines
Emirates’ first retail store concept in SEA launched in the Philippines
Posted on November 21, 2024
by Teddy Cambosa
This launch underscores Emirates’ strong commitment to the Philippine market, emphasizing the airline’s focus on delivering world-class service.
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