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Category: Marketing

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HPB, Publicis Singapore encourage Singaporeans to rediscover the joy of food with less sodium
Posted on November 21, 2024
by Aliza Carmona
The Health Promotion Board (HPB), in collaboration with Publicis Singapore, has unveiled its latest integrated campaign, "For the Love of Taste," encouraging Singapore residents to reduce their sodium intake to preserve their sense of taste and fully enjoy the natural flavours of their food.
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Trip.com launches brand campaign at KLIA via VGI Airports partnership
Trip.com launches brand campaign at KLIA via VGI Airports partnership
Posted on November 21, 2024
by Aliza Carmona
Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).
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SG competition watchdog warns foodpanda on misleading ‘free delivery’ ads
SG competition watchdog warns foodpanda on misleading ‘free delivery’ ads
Posted on November 21, 2024
by Teddy Cambosa
Following this, the commission stated that they commenced an investigation following a complaint on the advertisement. According to the complaint, the promotion promised “unlimited free delivery on all restaurants” for Pandapro subscribers. 
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Havas Creative India secures creative AOR mandate for Eastman Auto & Power
Posted on November 21, 2024
by Aliza Carmona
Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd., a well-known name in solar energy, energy storage, and power electronics, to spearhead strategic brand campaigns aimed at enhancing visibility and driving growth in the Indian market.
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PubMatic selected as X’s supply side platform
PubMatic selected as X’s supply side platform
Posted on November 21, 2024
by Teddy Cambosa
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
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Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Stagwell expands global reach with Blue Horse, DashDigital as new affiliates
Posted on November 21, 2024
by Aliza Carmona
Marketing network Stagwell, is expanding its global reach with the addition of digital marketing agency Blue Horse and design studio DashDigital to its global affiliate network.
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Clemenger BBDO appointed to L’Oréal Group Agency Village across ANZ
Clemenger BBDO appointed to L’Oréal Group Agency Village across ANZ
Posted on November 21, 2024
by Teddy Cambosa
The agency won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand.
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Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Renaissance Hotels supports local artisans, small businesses through digital marketplace ‘R Finds’
Posted on November 20, 2024
by Aliza Carmona
Beyond being an online marketplace, ‘R Finds’ is part of Renaissance Hotels’ effort to connect travellers with culture and community across the globe.
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Jollibee spreads joy globally with launch of new loyalty program designed by Landor
Posted on November 20, 2024
by Aliza Carmona
Jollibee, the iconic Filipino fast-food chain, has teamed up with Landor to launch its first-ever global loyalty program, Jollibee Rewards, aiming to spread joy and strengthen connections with customers around the world.
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Netcore Cloud expand partnership with Google Cloud to elevate GenAI capabilities
Netcore Cloud expand partnership with Google Cloud to elevate GenAI capabilities
Posted on November 20, 2024
by Teddy Cambosa
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
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