Dove renews commitment on portraying real beauty in an age of generative AI

London, United Kingdom – Dove, the personal care brand under Unilever, has announced a commitment to never use AI-generated images to portray distorted perceptions of women's beauty, and instead putting focus on real women portrayals in its ads as part of the brand’s commitment to portray authenticity–and with the brand...

Starbucks, Disney collaborate to launch limited-edition ‘Sip of Joy’ merch lineup in Asia-Pacific

Singapore – Starbucks and Disney are collaborating for their next Starbucks Experience, which will reveal a witty world of authentic connections through a dynamic assortment of drinkware and lifestyle accessories. Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the...

Ogilvy Malaysia’s campaign for Kimberly Clark turns kitchen essential into fitness hero

Kuala Lumpur, Malaysia – Multinational personal care corporation Kimberly Clark has partnered with Ogilvy Malaysia to launch its newest ‘Scott Calorie Absorber Pro’ campaign, taking a new approach to health and wellness with Scott Kitchen Towel. The latest campaign transforms consumer perceptions by making a humble kitchen staple, the kitchen...

Accor’s latest campaign with Beautiful Destinations showcases immersive destinations through multimedia storytelling

Singapore – Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love. Accor’s strategic partnership with Beautiful Destinations came as the hospitality company recognised the limitations of conventional static imagery in capturing the...

Boonthavorn encourages consumers to creatively design their home in latest campaign with VML Thailand

Bangkok, Thailand – Boonthavorn, a Thai home improvement retailer, collaborated with VML Thailand to show consumers how easy it is to turn their most inventive home design ideas into reality with the release of a riveting new film. With the title "Ideas Come to Life," the brand's latest video demonstrates...

Bridgestone showcases brand performance and quality through art and technology

Singapore – Tire company Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, has launched “Master the Art of Ultra Performance 1”, a regional marketing campaign that aims to creatively engage audiences by showcasing ultra driving performance as beautiful art forms. In this campaign, BSAPIC collaborated with...

AIA Singapore appoints Socialyse as its social media agency of record

Singapore – AIA Singapore has appointed Socialyse as its social media agency of record. Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024. The appointment follows the premiere...

Mercedes-Benz’s new campaign in Thailand shows ‘Benz’ is not just a car; it’s a household name

Bangkok, Thailand – Mercedes-Benz Thailand has partnered with creative agency TeamXThailand (BBDO Bangkok) to unveil its latest campaign that sheds light on the inspiration behind the discovery of a beloved Thai name, ‘Benz’. Titled ‘Icon of Inspiration’, the campaign revolves around the idea that in Thailand, you’ll definitely meet someone...

LTA concludes EV readiness film series with final installment with filmmaker Jack Neo

Singapore – The Land Transportation Authority (LTA), alongside The Secret Little Agency (TSLA) is marking the end of its film series focusing on EV readiness in Singapore by releasing its third and final instalment of the film series, directed by renowned local filmmaker Jack Neo. The third and final installment,...

SAFARI bridges the gap between the elderly and Gen Z in latest initiative with McCann Japan

Tokyo, Japan – Second-hand clothing store SAFARI and McCann Japan has announced the launch of ‘SECOND LIFE’, a social commerce platform created to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way. With this initiative, McCann and SAFARI have created a new business model...