Category: Marketing
Every consumer has faced that moment in a grocery aisle, debating whether to choose Brand X or Brand Y. While it may seem like a simple decision, it often masks a deeper complexity—sometimes, both brands are owned by the same corporation. Yet, this reality doesn’t diminish the significance of that split-second...
![[Activation] Ready, Set, Summer x CapitaLand](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Ready-Set-Summer-x-CapitaLand.jpg)
Singapore – CapitaLand is turning the school holiday season into an eight-week lifestyle campaign designed around friendship culture, social hangouts and reward-driven experiences. Running from 29 May to 25 July across 15 malls in Singapore, “Ready, Set, Summer!” transforms everyday mall visits into...
![[Launch] YouTrip Family](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-YouTrip-Family.jpg)
Singapore – Singapore fintech firm YouTrip is pushing deeper into family finance with the launch of YouTrip Family, a new product allowing children aged seven and above to hold their own travel cards and digital wallets under parent-managed accounts. View this post on Instagram A post shared by YouTrip...
South Korea – INNOCEAN has launched its LEAVE ZERO TRACE “Leave No Broth” campaign, introducing a new initiative to tackle pollution caused by hikers who leave behind leftover ramen broth in mountain areas. Led by Global CEO Jung A Kim, the campaign coincides with the International Day for Biological...
![[Store Launch] Pokémon Center SINGAPORE](https://marketech-apac.com/wp-content/uploads/2026/05/Store-Launch-Pokemon-Center-SINGAPORE.jpg)
Singapore – After weeks behind construction hoardings at Jewel Changi Airport, Pokémon Center SINGAPORE is preparing for a return that goes well beyond a cosmetic refresh. The official Pokémon store will reopen on 1 July following its first full-scale renovation since opening in 2019, marking the first...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
![[Creative Work] HESTA x AKQA AU](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-HESTA-x-AKQA-AU.jpg)
Australia – Australia’s looming retirement wave is forcing financial brands to rethink the imagery long associated with growing older—and HESTA is betting many workers no longer see themselves in the standard brochure version of retirement. The superannuation fund has launched a new campaign created...
![[Appointment] Emma Robbins x Droga5 ANZ](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Emma-Robbins-x-Droga5-ANZ.jpg)
Australia – Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency’s creative leadership team as competition for senior talent intensifies across Australia’s advertising sector. Robbins will join the agency in July from M&C Saatchi, bringing more...
Singapore – Zendesk has appointed Tifenn Dano Kwan as Chief Marketing Officer, where she will oversee the company’s global marketing organisation, with a focus on market differentiation and pipeline growth. Dano Kwan joins Zendesk from Amplitude, where she was CMO and led its go-to-market transition...
![[Creative Work] Havas Red x Drinking GenZ](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Havas-Red-x-Drinking-GenZ.jpg)
Australia – Australia’s shifting social culture took centre stage on Gruen this week after Havas Red aired an emotional campaign examining how Gen Z approaches nightlife, connection, and modern adulthood. The agency appeared on The Pitch, the programme’s advertising face-off segment, where agencies were...
