Category: Main Feature
An amazing mix of top stories to close our 2021 with a bang. Take a look.
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month's charts.
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
The online marketplace is highly fluid, transforming by the minute according to consumers' holy grail at the moment. In order to keep up, brands must continually audit and listen to consumers' desires and pain points.
The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.
This December 2, MARKETECH APAC will be gathering marketing leaders of Philippines' top brands to discuss the future of digital marketing.
