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Category: Main Feature

Why marketers will prioritize Gametech
Why marketers will prioritize gametech
Posted on September 9, 2021
by MARKETECH APAC
Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.
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MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
Posted on September 6, 2021
by MARKETECH APAC
With more than a decade of experience in the marketing industry, Jovan actually had his start in the construction line. Find out how he made the successful transition.
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MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Posted on August 30, 2021
by MARKETECH APAC
This month's most read stories all come from platforms and marketing tech. Get to know each 5 of them.
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MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Posted on August 29, 2021
by MARKETECH APAC
For the second time, we have invited a marketing leader from the higher education sector for a chat – Australian Institute of Business' Stephanie George.
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How to integrate sport into your marketing in an authentic and inclusive way
How to integrate sport into your marketing in an authentic and inclusive way
Posted on August 13, 2021
by MARKETECH APAC
Sports mean action but its value to consumers may stand for a lot more such as one's well-being and the togetherness that the activity brings.
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Metamorphosis Group_Danica Octa
Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country
Posted on August 10, 2021
by MARKETECH APAC
For the latest episode of MARKETECH Spotlight, we dive deep into the coaching industry through the eyes of one Filipino disruptor in career coaching.
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Why B2B digital marketing needs a unique approach
Why B2B digital marketing needs a unique approach
Posted on August 6, 2021
by MARKETECH APAC
It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
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Why MarTech is still a black box in 2021
Why MarTech is still a black box in 2021
Posted on August 3, 2021
by MARKETECH APAC
It's not enough to be able to say that your company is using a MarTech stack, but also important that the tech integrates well into a business' holistic strategy plan.
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WhatsApp Image 2021-07-24 at 7.17
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
Posted on July 30, 2021
by MARKETECH APAC
Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.
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WhatsApp Image 2021-07-26 at 10.58
MARKETECH APAC extends content offering with podcast launch
Posted on July 26, 2021
by Teddy Cambosa
The new podcast offering from MARKETECH APAC features past episodes done by MARKETECH APAC in video format, further extending its content format.
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