Category: Main Feature
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
Food aggregators are no longer an afterthought among consumers. Here are five trends to consider amid the shift of focus to this F&B business model.
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
Virtual events are here to stay and event tech and marketers must work hand in hand to reimagine events in 2022.
Consumers are becoming more conscious about their impact to society and they want brands that are aligned to their values.
Due to the financial inclusion it creates, BNPL services are taking digital consumers by storm. Here are the ways it's able to be a powerful merchant enabler for retailers.
In a conversation with MARKETECH APAC Founder Joven Barceñas, Nizami Shahid shares what makes him stay in MarTech space even after almost two decades in the industry.
The consumer has been transformed by the pandemic in a multitude of ways. This - right here - is your over-arching, definitive guide to the Malaysian market.
How has the pandemic changed the youth? This cohort's lifestyle choices have transformed over the past two years, and brands must pay attention.
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years.
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