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Category: Global

Apple
How are social media giants after a year of Apple’s IDFA change?
Posted on April 18, 2022
by MARKETECH APAC
Facebook is predicted to have the biggest blow with 81% according to an analysis by data solutions provider Lotame.
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Moloco
Machine learning company Moloco introduces updates on its cloud-based programmatic ad platform 
Posted on April 14, 2022
by MARKETECH APAC
The Moloco Cloud DSP latest updates will focus on improving  performance through intelligent budget allocation, automating workflows through smart campaign user interface, user experience (UI/UX), and ad creation. 
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Google Leaptakers Apparent
Google honors IT professionals with ‘Leaptakers’ global campaign
Posted on April 13, 2022
by MARKETECH APAC
“The Leaptakers stories are just a small celebration of the challenges they faced...
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Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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Ice cream & cake resto chain Baskin Robbins undergoes rebranding
Ice cream & cake resto chain Baskin Robbins undergoes rebranding
Posted on April 12, 2022
by Carlo Sarabia
Baskin Robbins has announced a refresh of their iconic brand’s logo, packaging, employee uniforms as well as a new tagline encouraging customers to “Seize the Yay”.
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Twitter CEO: Elon Musk not joining Twitter’s board
Twitter CEO: Elon Musk not joining Twitter’s board
Posted on April 12, 2022
by Carlo Sarabia
Multi-billionaire and Tesla CEO Elon Musk will not be joining Twitter's board according to the social media giant's CEO Parag Agrawal.
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Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Posted on April 11, 2022
by Teddy Cambosa
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
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data-ai-and-tiktok
TikTok the app to draw highest consumer spend globally: report
Posted on April 11, 2022
by Jean Cabico
The report by data.ai found that the major factor in TikTok’s recent rise to the top is its monetisation strategy.
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Jellysmack launches new YouTube catalogue licensing venture
Jellysmack launches new YouTube catalogue licensing venture
Posted on April 8, 2022
by Teddy Cambosa
Through that venture, Jellysmack invites YouTube content creators to some upfront capital in exchange for licensing videos.
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Uniplan-Olaf-Pempel
Uniplan names Olaf Pempel as new executive director of global communication
Posted on April 8, 2022
by Jean Cabico
The appointment will see Olaf Pempel responsible for Uniplan’s entire communications with teams in Germany and China.
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