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Category: Global

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Amplify dons the holiday creative spirit by developing a suit prototype for Santa to elude facial recognition
Posted on December 20, 2023
by Teddy Cambosa
Amplify's internal innovation team has developed a prototype to solve one of Santa's main concerns—preserving the joy of the holiday season—inspired by anti-surveillance apparel. Version 1 was created with the global network of Amplify offices in mind, allowing Santa to elude facial recognition software...
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What's NEXT 2024: How the trifecta of AI, e-commerce and advertising will help shape brand connection with customers
Posted on December 19, 2023
by MARKETECH APAC
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
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Google to begin testing ‘Tracking Protection’ feature as next step in phasing out third-party cookies
Posted on December 15, 2023
by Teddy Cambosa
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
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Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Posted on December 14, 2023
by Teddy Cambosa
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
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Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Posted on December 14, 2023
by Teddy Cambosa
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 
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Jaguar Land Rover to undergo digital transformation via partnership with Tata Communications
Posted on December 13, 2023
by Aliza Carmona
British multinational automobile manufacturer Jaguar Land Rover Limited (JLR) has partnered with global commtech company Tata Communications to future-proof its digital transformation journey.
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CommerceHub rebrands to Rithum, unites ChannelAdvisor, Dsco, Cadeera to power ecommerce operations
Posted on December 13, 2023
by Aliza Carmona
Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.
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Eagle Eye’s Untie Nots appoints Jean-Matthieu Schertzer as first Chief AI Officer 
Posted on December 13, 2023
by Azunta Gaviola
France – Untie Nots, a leading Software as a Service (SaaS) company and a member of the Eagle Eye Group, has recently appointed Jean-Matthieu Schertzer as its inaugural chief AI officer. This appointment follows the company’s commitment to integrating AI solutions and its rapid adoption across the retail...
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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Teddy Cambosa
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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McDonald’s unveils new beverage-centric spin-off brand ‘CosMc’
Posted on December 12, 2023
by Azunta Gaviola
Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...
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