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Category: Global

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GroupM bags global media partner of record for Allianz Group
Posted on December 12, 2023
by Aliza Carmona
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.
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Dentsu Creative's latest report focuses on actively pursuing the vision of the future amongst the industry
Posted on December 11, 2023
by Teddy Cambosa
 In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see. 
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CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
Posted on December 11, 2023
by Teddy Cambosa
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
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Medallia names Nick Martin as new SVP of international to drive growth across EMEA and APAC
Posted on December 11, 2023
by Aliza Carmona
Enterprise experience platform Medallia, Inc. has announced the appointment of Nick Martin as its new senior vice president (SVP) of international to support the platform’s growth.
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Lu Borges takes helm as TBWA\Media Arts Lab’s new chief communications officer
Posted on December 7, 2023
by Azunta Gaviola
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
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Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite for better ad performance and optimisation
Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite
Posted on December 6, 2023
by Teddy Cambosa
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
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What's NEXT 2024: A dynamic year for the future of media and advertising
Posted on December 6, 2023
by MARKETECH APAC
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen. 
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Booking.com launches online training series with UNWTO to support more sustainable accommodations
Booking.com launches online training series with UNWTO to support more sustainable accommodations
Posted on December 6, 2023
by Teddy Cambosa
Providing practical knowledge around sustainability for accommodations, each course will focus on a different topic: local community engagement, energy usage & greenhouse gases, food management, and water management.
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Freshworks appoints Mika Yamamoto to spearhead its global marketing and customer experience
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global...
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MessageBird’s head of global integrated field marketing Rohan Chandhok announces departure from company
Posted on November 29, 2023
by Teddy Cambosa
Rohan been an active proponent of building communities, connecting people and facilitating peer learning, rather than executing conventional field marketing programs.
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