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Category: Global

MARKETECH-PHOTOS-_2_
TikTok Shop introduces new ‘Shop’ tab feature for more seamless shopping experience
Posted on February 1, 2024
by Aliza Carmona
TikTok has rolled out its new ‘Shop’ tab feature for its e-commerce solution, TikTok Shop, to offer users a more convenient way to access its shopping portal.
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CARMA announces acquisition of media intelligence measurement platform mmi Analytics
CARMA announces acquisition of media intelligence measurement platform mmi Analytics
Posted on February 1, 2024
by Teddy Cambosa
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 
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Nexxen welcomes Gretchen Johnson as chief people officer
Nexxen welcomes Gretchen Johnson as chief people officer
Posted on February 1, 2024
by Teddy Cambosa
In her new role, Johnson will lead Nexxen’s human resources and talent acquisition teams, focusing on culture and employee development to ensure the company continues to hire and retain best-in-class talent.
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Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Posted on January 26, 2024
by Teddy Cambosa
Occurring just after Microsoft’s recent acquisition of Activision Blizzard, the company has decided to proceed with the layoffs to follow a sustainable cost structure plan that will support the growth of the business.
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WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
WPP announces new merger, unites BCW and Hill & Knowlton to create Burson
Posted on January 26, 2024
by Teddy Cambosa
According to WPP, this union of agencies will enable Burson to best serve clients in a complex and volatile environment in which strategic stakeholder communications has never been more critical. 
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Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Posted on January 25, 2024
by Teddy Cambosa
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
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Storyblok, Lokalise team up to offer use of AI in content translation, localisations
Posted on January 25, 2024
by Teddy Cambosa
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
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MARKETECH-PHOTOS
Riot Games lays off more than 500 staff globally, shifts focus to core live games
Posted on January 24, 2024
by Aliza Carmona
Riot Games, an American video game company, has announced they will cut off 11% of their staff around the world as they make critical adjustments for the future of the company.
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MARKETECH-PHOTOS
Vietjet Air inks MOU with Trip.com to enhance global travellers’ experience
Posted on January 18, 2024
by Aliza Carmona
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
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Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Posted on January 17, 2024
by Teddy Cambosa
Conversely, the market management team will remain in the region with close contacts to their countries.
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