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Category: Global

Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Posted on May 17, 2022
by MARKETECH APAC
We recently sat down with Steve Tzikakis, the global CEO of Sitecore, who shared with us his journey and strategies as a tech and growth leader.
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MARKETING McDonald’s officially exits Russia after 30 years
McDonald’s officially exits Russia after 30 years
Posted on May 17, 2022
by Teddy Cambosa
The exit of McDonald's in Russia comes after the company's entry in the market in 1990.
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Zoho announces unified platform ‘Zoho Marketing Plus’
Zoho announces unified platform ‘Zoho Marketing Plus’
Posted on May 16, 2022
by Teddy Cambosa
Zoho Marketing Plus includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results.
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Hivestack
Hivestack launches metaverse-oriented research division
Posted on May 12, 2022
by MARKETECH APAC
The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart’s digital assets.
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IAS-and-TikTok
IAS expands tie-up with TikTok to add media solutions for brands
Posted on May 11, 2022
by Jean Cabico
The new offering will allow brands and agencies globally to monitor the quality of their media buys on TikTok’s platform.
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WPP-and-Epic-Games
WPP ties with Epic Games to scale metaverse capabilities
Posted on May 6, 2022
by Jean Cabico
The partnership will help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
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BIG TECH
Big Tech to snare 10% of global ad spend by 2030
Posted on May 6, 2022
by MARKETECH APAC
Globally recognized tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030.
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PH-based Yellow Cab Pizza opens new branch in Texas
PH-based Yellow Cab Pizza opens new branch in Texas
Posted on May 6, 2022
by Teddy Cambosa
This marks Yellow Cab Pizza’s newest venture into the United States, as well as its tenth chain opening during the global pandemic.
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Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Posted on May 6, 2022
by Teddy Cambosa
Through her new roles, Honey Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience.
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Starbucks announces ventures into NFTs
Starbucks announces ventures into NFTs
Posted on May 5, 2022
by Teddy Cambosa
The themes of these upcoming NFT collections will be born of Starbucks artistic expressions, both heritage and newly created.
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