Category: Global
Global media measurement and optimisation platform Integral Ad Science (IAS) has announced the expansion of its ‘Brand Safety and Suitability Measurement’ product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feeds and Reels.
Moreover, as visual communication becomes the status quo in teams and organisations around the world, the acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where professional designers can craft designs and templates with Affinity to scale across organizations with Canva.
This extension uses IAS's AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally...
Zefr, the data platform for brand suitability targeting and measurement, has announced its significant expansion of its brand safety and suitability measurement product with TikTok.
With this in mind, Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media. Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads.
Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love.
Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.
Automatic content recognition (ACR) technology has emerged as a pivotal tool for brands aiming to navigate the intricacies of the Asia-Pacific market. Generally speaking, ACR is an advanced technology on most smart devices that instantly identifies the content a consumer is listening to or watching....
With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will enable seamless access to this community and allow brands to activate on the platform without creating custom-built content.
By acquiring Talkwalker, Hootsuite aims to help marketers unlock the value of social media relationships by having a combined social media engine that can turn insights into action into impact—all fueled by AI.
