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Category: Global

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Vonage launches advanced AI-powered assistance to boost conversational commerce offerings
Posted on April 5, 2024
by Aliza Carmona
Global cloud communications provider Vonage, a part of Ericsson, has announced the launch of generative AI for Vonage Conversational Commerce to provide better support for businesses.
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yahoo (2)
Yahoo acquires Artifact, integrates in-house AI-powered customization algorithms 
Posted on April 4, 2024
by MARKETECH APAC
In line with this, Artifact will no longer operate as a stand-alone application. In the following months, its in-house AI-powered customization algorithms and other features will be integrated into Yahoo's network, which includes the Yahoo News app. 
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StackAdapt
StackAdapt offers Chinese language contextual advertising across APAC, North America, and ANZ 
Posted on April 4, 2024
by MARKETECH APAC
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
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Lamborghini
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Posted on April 3, 2024
by MARKETECH APAC
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity." 
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BBC Studios social
BBC Studios Social encourages independent producers to propose unique content pitches in latest initiative
Posted on April 2, 2024
by MARKETECH APAC
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
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Bonzai, Fillboard
Bonzai launches premium digital ad format ‘Fillboard’ to improve ad viewability, user experience
Posted on March 27, 2024
by MARKETECH APAC
With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website's content. Advertisers looking to create distinctive and impactful campaigns are empowered by this technology. 
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Snap Inc
IAS partners with Snap to provide AI-powered total media quality brand safety and suitability measurement tool for advertisers
Posted on March 27, 2024
by MARKETECH APAC
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS's Total Media Quality solution to provide...
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Adobe and Accenture
Accenture, Adobe team up to offer industry-specific solutions generative AI solutions 
Posted on March 27, 2024
by MARKETECH APAC
Accenture intends to include Adobe Firefly Custom Models in its Accenture Song marketing services. With the help of this integration, clients will be able to use their proprietary data and brand guidelines to train customised models with the industry-specific insights that are needed. Designed for commercial...
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Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental
Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental
Posted on March 25, 2024
by Teddy Cambosa
With over two decades in global luxury brand building, storytelling and brand experience roles, he brings invaluable insights and expertise to this newly created global role and will be joining the group leadership team.
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Around 54% of global consumers expect to increase amount of international online shopping
Around 54% of global consumers expect to increase amount of international online shopping
Posted on March 22, 2024
by Teddy Cambosa
According to the report, around 61% of consumers perceive international merchants to be trustworthy, while around 65% expressed confidence in the security of their personal and financial information when buying from international merchants.
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