Category: Global
MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has partnered with Dentsu Creative Italy for the launch of its newest ‘For a Greater Beauty’ global integrated marketing campaign.
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
Eagle Eye, the SaaS business carrying out loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has unveiled ‘EagleAI,’ a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors.
Havas has announced new leadership appointments, including Alberto Canteli, as chairman and CEO of Havas Nordics, Benelux, Central and Eastern Europe, and the Middle East, who will take on additional global duties. Rana Barua, as group CEO of Havas India, will now supervise South East and North Asia...
Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
Customer service software company Zendesk has announced it has signed a definitive agreement to officially acquire AI-powered quality management platform Klaus as part of its commitment to future-proofing its AI-powered customer experience.
Through this new identity suite, advertisers can test their campaign's future-proofing strategies in a simulated environment directly within the Yahoo DSP across all web browsers and in-app inventory.
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.
Campbell is in charge of leading BlackLine's worldwide marketing strategy in her capacity as CMO. In this role, her primary goal is to capitalise on the company's leadership in digital finance transformation to fulfil the growing demand for solutions from across the globe that improve automation, efficiency,...
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
