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Category: Global

GSK-rebrand-via-Wolff-Olins
Global pharma firm GSK undergoes rebrand via Wolff Olins
Posted on June 10, 2022
by Jean Cabico
The new global brand identity, which was redesigned by Wolff Olins, reflects GSK’s new purpose, ambition, strategy, and culture.
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Request-Finance-new-funding
Crypto payments startup Request Finance bags fresh funding to bolster in-app services
Posted on June 9, 2022
by Jean Cabico
The newly secured funding will support the startup's efforts to expand its in-app services, and grow its team.
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New Balance’s global campaign highlights the joy of each one’s craft daily
New Balance’s global campaign highlights the joy of each one’s craft daily
Posted on June 9, 2022
by Teddy Cambosa
New Balance's global campaign called ‘We Got Now’ focuses on highlighting the joys of each one’s craft in everyday moments.
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Wondrlab acquires performance marketing agency NEON
Wondrlab acquires performance marketing agency NEON
Posted on June 8, 2022
by Teddy Cambosa
The acquisition of NEON strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation.
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DEPT-Creative-Automation-Practice
Digital agency DEPT launches new 'Creative Automation Practice'
Posted on June 8, 2022
by Jean Cabico
The new practice specialises in delivering creative assets at scale, dynamic advertising, and conversational marketing and chatbots.
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IAS
IAS launches report to show how misleading content impacts digital advertising
Posted on June 7, 2022
by MARKETECH APAC
The majority of experts agree that the spread of misinformation has been fueled by recent global developments.
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Jeep
Jeep partners with Universal Pictures to launch global campaign for upcoming 'Jurassic World Dominion' film
Posted on June 6, 2022
by MARKETECH APAC
The Jeep brand's global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.
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pantene-partners-with-getty-images-to-develop-authentic-depictions-of-lgbtq+-community-under-new-campaign
Pantene partners with Getty Images to develop authentic depictions of LGBTQ+ community under new campaign
Posted on June 3, 2022
by Christian Calma
Pantene's latest campaign aims to enable and challenge the industry to follow their lead by authentically representing LGBTQ+ #StyleWithPride.
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IAB TECH LAB_
IAB Tech Lab’s new product merges domestic and global privacy signals for digital advertising
Posted on June 3, 2022
by MARKETECH APAC
The GPP provides the flexibility required to support the needs of users, publishers, and advertisers for privacy and consumer consent.
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Brainlabs’ Consumer Acquisition joins TikTok Marketing Partner Program
Brainlabs’ Consumer Acquisition joins TikTok Marketing Partner Program
Posted on June 3, 2022
by Teddy Cambosa
Through the partnership, advertisers can work with Consumer Acquisition as a creative partner for in-class TikTok videos for ad campaigns.
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