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Category: Global

DEPT appoints Matt Lynch as new CEO for EMEA
DEPT appoints Matt Lynch as new CEO for EMEA
Posted on January 26, 2023
by Teddy Cambosa
Matt Lynch will take on the role of chief executive officer for the EMEA region to accelerate growth across Europe.
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Lotame debuts next-gen data platform to optimise first-party data
Lotame debuts next-gen data platform to optimise first-party data
Posted on January 26, 2023
by Maureen Basa
Lotame's next-generation data platform Spherical aims to empower brands and media owners to drive growth and revenue through actionable data.
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Mandarin Oriental Hotel Group appoints Forsman & Bodenfors as global brand agency
Posted on January 23, 2023
by Jamaica Marciano
The appointment aims to deliver to deliver an integrated offering of brand, design, social, performance marketing, and media services for Mandarin Oriental Hotel Group.
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Amazon’s new wave of layoffs affects 18,000 employees
Amazon’s new wave of layoffs affects 18,000 employees
Posted on January 6, 2023
by Teddy Cambosa
Majority of the roles impacted will be under the company’s physical store Amazon Store, as well as from their people, experience, and technology (PXT) organisation.
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H&M launches new immersive gaming experience on Roblox
H&M launches new immersive gaming experience on Roblox
Posted on January 5, 2023
by Teddy Cambosa
Loooptopia lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar.
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DEPT launches 300-person team to optimise Web3 experiences
Posted on December 22, 2022
by Maureen Basa
DEPT’s WEB3/DEPT will help clients experiment with blockchain technology, and build immersive experiences in the metaverse, amongst others.
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Infobip appoints Ben Lewis as VP of marketing and growth
Infobip appoints Ben Lewis as VP of marketing and growth
Posted on December 20, 2022
by Teddy Cambosa
In his new role, he will be leading Infobip's global marketing and growth function and will be responsible for increasing the firm's market share and brand awareness to meet its growth targets.
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Twitter’s policy banning tweets promoting rival socmed retracted after a few hours
Twitter’s policy banning tweets promoting rival socmed retracted after a few hours 
Posted on December 19, 2022
by Teddy Cambosa
In a series of now-deleted tweets, the official page of Twitter Support said that starting December 18, they would no longer allow promotion of particular social media platforms on Twitter.
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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Maureen Basa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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Accenture promotes Louise Sabariaga to CMO of APAC, MEA, LATAM
Accenture promotes Louise Sabariaga to CMO of APAC, MEA, LATAM
Posted on December 7, 2022
by Teddy Cambosa
Manila, Philippines – Global professional and consulting services company Accenture has appointed Louise Sabariaga to the role of chief marketing officer of growth markets, composing the Asia-Pacific, Middle East and Africa, and Latin America.  Sabariaga has confirmed to MARKETECH APAC about said appointment,...
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