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Category: Global

Aleph Group completes acquisition of Entravision Global Partners
Aleph Group completes acquisition of Entravision Global Partners
Posted on July 5, 2024
by MARKETECH APAC
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
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BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
Posted on July 4, 2024
by MARKETECH APAC
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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Kantar AI
Kantar launches AI Lab to enhance industry insights through integrated AI capabilities and extensive data
Posted on July 2, 2024
by MARKETECH APAC
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience. 
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IPG, SeenThis, PubMatic
IPG Mediabrands, SeenThis, PubMatic sign deal to reduce carbon emissions with climate action marketplace
Posted on July 2, 2024
by MARKETECH APAC
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
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The LEGO Group hands global media duties to Publicis One
The LEGO Group hands global media duties to Publicis One
Posted on July 2, 2024
by Teddy Cambosa
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.” 
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samsung-galaxy-ai-campaign
BBH Singapore’s new campaign for Samsung transforms Galaxy S24 Ultra as perfect travel buddy for unexpected moments
Posted on July 2, 2024
by Aliza Carmona
Welcoming a new generation of travellers, Samsung has partnered with BBH Singapore for a new global campaign that positions the Galaxy S24 Ultra with Galaxy AI as the ultimate travel companion for the summer.
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clear-men-mystery-campaign
CLEAR’s new light-hearted campaign with MullenLowe Singapore turns football superstars into hair detectives
Posted on July 1, 2024
by Aliza Carmona
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
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OpenAI, TIME sign multi-year content partnership
OpenAI, TIME sign multi-year content partnership
Posted on July 1, 2024
by Teddy Cambosa
Through this collaboration, OpenAI will gain access to current and historic content from TIME's extensive archives from the last 101 years to enhance its products and display in response to user inquiries—featuring a citation and link back to the original source on Time.com.
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In-app revenue for finance applications sees significant spike in Q1 2024: report
Posted on June 28, 2024
by MARKETECH APAC
The first quarter of 2024 saw a 119% year-over-year rise in in-app revenue for finance applications, demonstrating their strong growth trend, especially in regions like Europe and LATAM. Moreover, this growth is being driven by technical breakthroughs, greater user spending and engagement, and targeted...
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