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Category: Global

Untitled design (24)
Tyroo, Pinterest team up to aid advertisers in reaching global audiences
Posted on July 13, 2023
by Gian Japsay
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
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impact.com launches unified influencer marketing platform
impact.com launches unified influencer marketing platform
Posted on July 13, 2023
by Teddy Cambosa
Said platform brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.
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Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world
Posted on July 12, 2023
by Brandon Yulolo
Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’.
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Forest Stewardship Council taps WE Communications as global creative agency
Forest Stewardship Council taps WE Communications as global creative agency
Posted on July 12, 2023
by Ivan Gallegos
The partnership between FSC and WE Communications will focus on developing global marketing and communication programs, enhancing brand campaigns.
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Anzu, IAS introduce solution for monitoring viewability and unauthorised traffic in 2D, 3D gaming environments
Posted on July 12, 2023
by Gian Japsay
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
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OMG acquires financial services specialist agency Ptarmigan Media
OMG acquires financial services specialist agency Ptarmigan Media
Posted on July 12, 2023
by Ivan Gallegos
By integrating Ptarmigan's specialized media and marketing solutions designed for financial services brands, Omnicom will benefit from its expertise in the industry. 
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Carlsberg Group appoints iProspect to handle global media duties
Posted on July 12, 2023
by Gian Japsay
After reviewing the process, iProspect was chosen because of its strategic acumen, originality, data-driven methodology, and track record of results.
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Eagle Eye wins five-year contract with UK supermarket chain Morrisons for loyalty, promotion services
Eagle Eye wins five-year contract with UK supermarket chain Morrisons for loyalty, promotion services
Posted on July 6, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. 
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Storyblok announces partnership with Semrush to improve content performance
Storyblok announces partnership with Semrush to improve content performance
Posted on June 28, 2023
by Teddy Cambosa
The partnership between Storyblok and Semrush is designed to help marketers save time by taking control of SEO in marketing campaigns during the content creation process. 
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VICE Media Group
VICE Media Group set to be acquired by three investment companies for US$350m
Posted on June 24, 2023
by Teddy Cambosa
The acquisition has been approved by the U.S. Bankruptcy Court for the Southern District of New York, with the total purchase to be in the form of a credit bid for substantially all of the company's assets.
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