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Category: Global

CNN, Reuters latest media organisations to launch digital paywalls
CNN, Reuters latest media organisations to launch digital paywalls
Posted on October 7, 2024
by Teddy Cambosa
For CNN, users will have to pay US$3.99 per month while Reuters will charge US$1 per week. It is worth noting that both news organisations will offer a certain number of free articles per month before offering the digital paywall once they reach that threshold–albeit currently unidentified.
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Honda’s new brand campaign highlights how failure is a defining feature of success
Honda’s new brand campaign highlights how failure is a defining feature of success
Posted on October 7, 2024
by Teddy Cambosa
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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Experian completes acquisition of illion for A$820m
Experian completes acquisition of illion for A$820m
Posted on October 7, 2024
by Teddy Cambosa
The acquisition and integration of illion’s 500-person team, data, software and intellectual property into Experian will create a unified business that brings together complementary capabilities, assets, people and customers. 
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TUMI rolls out Turin collection in new campaign featuring Lando Norris
TUMI rolls out Turin collection in new campaign featuring Lando Norris
Posted on October 4, 2024
by Teddy Cambosa
The campaign highlights Lando’s unapologetically playful spirit as he seamlessly balances the world of fast-paced sports with laidback luxury, all while keeping TUMI as his constant companion. 
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Formula 1, LVMH sign 10-year global partnership
Formula 1, LVMH sign 10-year global partnership
Posted on October 3, 2024
by Teddy Cambosa
The collaboration will focus on creating unique experiences that blend the excitement of Formula 1 with the elegance and tradition of LVMH's brands.
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LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
LG Electronics to launch ‘Boom Boom Pow’ global music festival featuring street performers 
Posted on October 3, 2024
by Aliza Carmona
Dedicated to the Black Eyed Peas hit, the festival will feature artists covering the same song simultaneously across nine countries.
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Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Ascott announces Citadines, ClassPass partnership to promote active lifestyle for guests
Posted on October 2, 2024
by Aliza Carmona
Singapore – The Ascott Limited has announced the partnership between its Citadines brand and subscription service ClassPass to promote an active lifestyle for its guests. It is part of Citadines’ brand signature activ∞, launched in 2022, which encourages guests to adopt an active lifestyle. The partnership...
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Adobe splits global creative mandates to Dentsu Creative, Stagwell
Adobe splits global creative mandates to Dentsu Creative, Stagwell
Posted on October 2, 2024
by Teddy Cambosa
Adobe has split its global creative mandate, namely Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe), and Stagwell will lead the global creative campaigns and social content mandate for Adobe’s DMe.
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Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Posted on October 2, 2024
by Teddy Cambosa
The signs read “Don’t strip users of their privacy” and “Don’t leave your users naked”. The campaigners visited several busy areas across London, including the offices of major tech companies, to amplify their message.
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Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Bain & Company, Kantar, Qualtrics reveal updated industry standards for customer experience practices
Posted on October 2, 2024
by Aliza Carmona
The standards offer strategies for CX excellence, guiding businesses in crafting superior customer experiences. 
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