Category: Global
CTV ad investment forecasts this year remain minor in the context of a $526.8b global pureplay internet ad market and the $115.2b Meta is expected to earn in ad revenue. Meanwhile, YouTube’s ad revenue in 2023 is still forecast to be 17.4% greater than the entire CTV ecosystem, with that gap narrowing...
This comes at a time where interactivity and engagement have been prevalent through the rise of virtual venues and concerts enabled by AR (augmented reality) and VR (virtual reality) technology.
IAS will now provide valuable third-party affirmation that brands running ads on X are appearing in brand safe and suitable environments as defined by the Global Alliance for Responsible Media (GARM) framework.
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
Realising that their content system was purely web-based, CHRONEXT decided to use Storyblok and was able to build their mobile app prototype in just 7 weeks. Since its launch, app session times have tripled from 2 minutes on their website to 5 minutes on their mobile application.
SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.
For the news agency, these rights were established to enable news agencies and publishers to be remunerated by digital platforms which retain most of the monetary value generated by the distribution of news content.
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
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