Category: Global
Through this new solution, Playground xyz ‘Attention Intelligence Solution’ (AIP) reviewed YouTube Impressions for Attention Time, AIP’s metric which evaluates ads for the length of time in seconds an ad is actually looked at.
The travel itinerary generator allows users to access Tripadvisor’s travel guidance content, including reviews, opinions, experiences, and photos the community shares. They can save all this content for a trip to organise their travel plans better.
Developed in partnership with brand agency Koto, Glassdoor’s new rebrand showcases app and site updates that capture the core of the platform as a space for authentic and meaningful conversations about work experiences.
The solution also empowers brands with a holistic view of their performance, automated cross-retailer activation and optimization, maximizing sales and profitability.
Lieberman will supervise all international marketing strategies, brand positioning, user acquisition, and customer engagement initiatives in her capacity as Yahoo's CMO.
APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers. ‘SWAY’ by Red Havas works with PR, social and experiential marketing...
Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube. IAS will...
This collaboration enables them to work together to offer happy gaming experiences for modern football fans, while also confirming PepsiCo's commitment to engaging fan experiences that include football, music, and gaming.
In this role, Matzen will be overseeing all strategic communications for TIME, including corporate communications, media relations, editorial and event publicity, crisis communications, and more.
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
