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Category: Global

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Jollibee spreads joy globally with launch of new loyalty program designed by Landor
Posted on November 20, 2024
by Aliza Carmona
Jollibee, the iconic Filipino fast-food chain, has teamed up with Landor to launch its first-ever global loyalty program, Jollibee Rewards, aiming to spread joy and strengthen connections with customers around the world.
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MotoGP rolls out new brand identity globally
MotoGP rolls out new brand identity globally
Posted on November 20, 2024
by Teddy Cambosa
Crafted with independent design studio Pentagram, MotoGP states that their new identity is more than a logo but rather a  complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take this exciting sport on earth into a new era.
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Sony reportedly in talks to buy Japanese media conglomerate Kadokawa
Sony reportedly in talks to buy Japanese media conglomerate Kadokawa
Posted on November 19, 2024
by Teddy Cambosa
Should the deal with Kadokawa proceed, this will make Sony the handler of a large chunk of Japanese media offerings on a global scale.
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Getty Images to integrate premium creative content for TikTok advertisers
Getty Images to integrate premium creative content for TikTok advertisers
Posted on November 19, 2024
by Teddy Cambosa
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
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TikTok rolls out AI-powered video-generation tool for advertisers
TikTok rolls out AI-powered video-generation tool for advertisers
Posted on November 18, 2024
by Teddy Cambosa
With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.
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MediaSense acquires R3 as it expands footprint to Asia, North America
MediaSense acquires R3 as it expands footprint to Asia, North America
Posted on November 18, 2024
by Teddy Cambosa
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.  
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Nativex forges partnership with Google to support brands’ expansion in international markets
Nativex forges partnership with Google to support brands’ expansion in international markets
Posted on November 14, 2024
by Aliza Carmona
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
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StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
StackAdapt integrates with Shopify to promote merchants’ campaign efficiency
Posted on November 13, 2024
by Aliza Carmona
StackAdapt, a multi-channel advertising platform, has announced its integration with Shopify, an internet infrastructure provider for commerce.
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Amperity appoints Tony Alika Owens as new CEO, board member
Amperity appoints Tony Alika Owens as new CEO, board member
Posted on November 13, 2024
by Teddy Cambosa
Throughout his career, Owens has navigated the same customer data challenges that Amperity's clients face today. This firsthand experience gives him a unique understanding of the pain points that Amperity solves - and the value it provides enterprises.
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Formula 1 welcomes KitKat as official chocolate bar partner
Formula 1 welcomes KitKat as official chocolate bar partner
Posted on November 12, 2024
by Teddy Cambosa
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
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