Category: Global
Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE.
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations.
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience.
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
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