Category: Global
Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution toward becoming a unified global brand with strong local resonance. In his new role, Jiunn will oversee marketing performance...
North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat better, move more, and make wellness playfully rewarding. Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks...
California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The short film opens with a stirring narration, “Every story you love, every invention that moves you, every idea you wished was yours, all...
Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated insights into how technology drives brand performance. Through this collaboration, SeenThis will offer brand lift...
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
Dinichert will focus on driving growth and enhancing commercial excellence while maintaining a strong focus on client success.
United States – PayPal has announced a partnership with OpenAI that will enable users of ChatGPT to make instant payments through the platform, as part of the adoption of the Agentic Commerce Protocol (ACP). The collaboration aims to allow millions of ChatGPT users to complete purchases using PayPal,...
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Singapore — Integral Ad Science (IAS), a global media measurement and optimisation platform, has announced the expansion of its partnership with TikTok Pangle, introducing new brand safety features alongside viewability and invalid traffic (IVT) measurement. The integration aims to give advertisers...
The consultancy has named Annelies Verhaeghe as chief innovation officer, a newly created role aimed at scaling innovation and integrating AI-enabled tools into Human8’s broader consulting practice.
